The Outsiders: The rise and rise of Outdoor Media
The Outsiders: The rise and rise of Outdoor Media
Podcast Description
‘The Outsiders’ are Sal Daoud and Josh Gurgiel – two best mates and media professionals who share a passion (read: obsession) with Out of Home (OOH) advertising. Each episode they’ll chat to global marketing experts about the rise and rise of OOH, what it means for the advertising industry and what we can all learn from the brands doing it best. Hear from the world’s ‘Outdoor Insiders’ about the way brands are leveraging the power of public space media to capture more consumer attention, prompt meaningful action and ultimately, build bigger brands. Hosted on Acast. See acast.com/privacy for more information.
Podcast Insights
Content Themes
The podcast delves into a variety of themes related to OOH advertising, including effective strategies for brand visibility, innovative uses of public spaces, and the integration of sustainability in advertising practices. For example, episodes cover case studies of successful OOH campaigns and explore the challenges of multi-market planning in global advertising.
‘The Outsiders’ are Sal Daoud and Josh Gurgiel – two best mates and media professionals who share a passion (read: obsession) with Out of Home (OOH) advertising.
Each episode they’ll chat to global marketing experts about the rise and rise of OOH, what it means for the advertising industry and what we can all learn from the brands doing it best. Hear from the world’s ‘Outdoor Insiders’ about the way brands are leveraging the power of public space media to capture more consumer attention, prompt meaningful action and ultimately, build bigger brands.
Hosted on Acast. See acast.com/privacy for more information.
In this episode of The Outsiders, we talk to Adam Garrity, Global Head of OOH at Dentsu. Adam shares his incredible insights around the rise of 3D and immersive OOH spaces, the art of creative simplicity and why airports are so much more than just airplane carparks.
Sal and Josh also unpack their favourite recent OOH campaigns in this episode’s “Best of the Boards” segment, play a fun game of “Where in the world is Sal Daoud” and offer their hot tip on where to get Singapore’s best chilli crab.
Let’s do this.
Hosted on Acast. See acast.com/privacy for more information.
Disclaimer
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