The Outsiders: The rise and rise of Outdoor Media
The Outsiders: The rise and rise of Outdoor Media
Podcast Description
‘The Outsiders’ are Sal Daoud and Josh Gurgiel – two best mates and media professionals who share a passion (read: obsession) with Out of Home (OOH) advertising. Each episode they’ll chat to global marketing experts about the rise and rise of OOH, what it means for the advertising industry and what we can all learn from the brands doing it best. Hear from the world’s ‘Outdoor Insiders’ about the way brands are leveraging the power of public space media to capture more consumer attention, prompt meaningful action and ultimately, build bigger brands. Hosted on Acast. See acast.com/privacy for more information.
Podcast Insights
Content Themes
The podcast delves into a variety of themes related to OOH advertising, including effective strategies for brand visibility, innovative uses of public spaces, and the integration of sustainability in advertising practices. For example, episodes cover case studies of successful OOH campaigns and explore the challenges of multi-market planning in global advertising.
‘The Outsiders’ are Sal Daoud and Josh Gurgiel – two best mates and media professionals who share a passion (read: obsession) with Out of Home (OOH) advertising.
Each episode they’ll chat to global marketing experts about the rise and rise of OOH, what it means for the advertising industry and what we can all learn from the brands doing it best. Hear from the world’s ‘Outdoor Insiders’ about the way brands are leveraging the power of public space media to capture more consumer attention, prompt meaningful action and ultimately, build bigger brands.
Hosted on Acast. See acast.com/privacy for more information.
In our first ever episode, we talk to the awesome force that is Joanna Bogdan, General Manager of specialist OOH buying agency, Evolve APAC & Talon Singapore. We cover everything from the power of a great idea to cut through in OOH; the challenges and opportunities of multi-market planning, to the responsibility on advertisers to use public space media sustainably. It’s the perfect place to start this little OOH adventure…
Hosted on Acast. See acast.com/privacy for more information.
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