In this episode of the Beyond B2B Marketing podcast, host Lee Odden and guest Ann Handley, Chief Content Officer at MarketingProfs discuss AI “Analog Intelligence” as well as the continued impact of artificial intelligence on marketing while also exploring the importance of human vulnerability, creativity and authenticity in B2B storytelling,.  Ann shares insights from her upcoming book, ‘ASAP: As Slow As Possible,’ which emphasizes the need to reclaim our humanity in a fast-paced digital world. She also shares lessons from Taylor Swift’s marketing strategies and the impact of Instagram’s new search features on user experience and content visibility. The importance of meaningful engagement on platforms like LinkedIn, the necessity of providing value through newsletters, and the innovative approaches that will be showcased at the B2B Forum are covered. The conversation wraps up with a fun word association game about various social media platforms. Takeaways:

• Is it possible to discuss marketing without mentioning AI? No.
• Analog intelligence is about maintaining our own thinking.
• AI can lead to mediocrity if not used thoughtfully.
• Vulnerability in marketing can create authentic connections.
• Ann’s new book ASAP focuses on reclaiming humanity in marketing.
• Taylor Swift’s vulnerability is a lesson for B2B marketers.
• B2B brands can tell compelling stories to engage audiences.
• The Northeast Ohio Regional Sewer District excels in storytelling.
• Posting less on social media can lead to better engagement.
• Building relationships in influencer marketing is crucial.
• Social media platforms are evolving, impacting how content is consumed.
• LinkedIn remains a powerful tool for professional engagement and storytelling.
• Quality over quantity: posting less frequently can lead to more impactful engagement.
• Email newsletters should be central to marketing strategies for building relationships.
• Engagement through comments can be as effective as posting new content.