The Manesh Palli Show
The Manesh Palli Show
Podcast Description
Welcome to The Manesh Palli Show, a podcast where real conversations take centre stage.
I speak with founders, creators, and leaders. Most of them come from the iGaming world, and some from beyond. We talk openly about what it really takes to grow, lead, and keep going.
Just honest stories, lessons learned, and the moments that shape people.
If you’re building something of your own, leading a team, or simply figuring things out, you’ll find something here that resonates.
Hosted by Manesh Palli, Fractional CMO and Strategic Marketing & Brand Consultant
Podcast Insights
Content Themes
The podcast focuses on entrepreneurship, leadership, and personal development within the iGaming industry and beyond, with episodes covering topics such as building a B2B SaaS in iGaming and navigating challenges like revenue leaks and burnout. Specific episode themes include growth strategies, overcoming obstacles, and real-life experiences that resonate with entrepreneurs and creators.
iGaming Real Talk is a podcast where real conversations take centre stage.
We speak with founders, creators, and leaders. Most of them come from the iGaming world, and some from beyond. We talk openly about what it really takes to grow, lead, and keep going. If you’re building something of your own, leading a team, or simply figuring things out, you’ll find something here that resonates.
Hosted by Surya Palli,
suryapalli.com
Join our community on WhatsApp
igamingrealtalk.com
In Episode 71 of The Real Roadshow and In Part 2 of our conversation with Levon Nikoghosyan, CEO of AffPapa, we get into the problems behind affiliate marketing, fake streamer numbers, creative campaigns, team building and what it actually takes to scale an iGaming business.
Levon explains why relying on one marketing channel is risky, why operators need to verify streamer traffic before spending money, and why traditional B2B marketing is becoming harder to stand out with.
What the industry is facing:
Fake streamer numbers and inflated traffic
Operators relying too heavily on one marketing channel
Affiliate fraud and unverified traffic
B2B gaming marketing becoming repetitive
Companies playing too safe with creative campaigns
Teams scaling faster than their internal systems and remote teams struggling without clear KPIs
What this conversation explores:
Why operators need a multi-channel marketing strategy
How AffPapa is verifying streamers and their traffic
Why iGaming brands need to experiment with marketing
How AffPapa deals with affiliate and operator complaints
Why responsibility and curiosity matter when building teams
How clear KPIs make remote work possible
Why success is a process, not a final number
What keeps Levon building AffPapa for the long term
Episode 71 of iGaming Real Talk. NOW LIVE on YouTube.
Brought to you by: St8:https://st8.io/
Endorphina: https://endorphina.com/
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Hosted by Surya Palli Connect: https://www.linkedin.com/in/suryapalli28/
For podcast sponsorship and collabs: [email protected]
Check out igamingrealtalk.com
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Chapters
00:00 – Fake Streamers & Inflated Numbers
01:26 – Why One Marketing Channel Isn't Enough
03:03 – How AffPapa Handles Streamers
05:18 – The Philosophy Behind AffPapa's Marketing
06:18 – Why Traditional B2B Marketing Isn't Working
07:25 – Learning From Other Industries
08:18 – When Marketing Trends Become Mainstream
09:32 – Why iGaming Marketing Is Still Old-School
11:36 – Why Brands Need to Experiment
12:29 – Building AffPapa From the Ground Up
13:39 – Fighting Affiliate Fraud & Bad Traffic
15:23 – Building a 40+ Person Team
17:23 – What Makes a Good Leader?
20:00 – Building Teams in Armenia
21:13 – Remote Work vs Office Culture
22:00 – Why KPIs Matter
23:31 – The Problem With Scaling Too Fast
24:08 – What Does Success Mean?
25:56 – Is There a Number That Means ”Enough”?
27:22 – Why Small Wins Keep Us Going
28:16 – What Keeps Levon Building?
Part 2 of our conversation with Levon Nikoghosyan, CEO of AffPapa.
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