Ops or Die!
Ops or Die!
Podcast Description
Ops or Die is the no-fluff podcast where ScaleSpark’s Katie Whitcraft and Maria Pienaar get real about the operations chaos that kills startups—and how to fix it. Hear unfiltered takes, practical tips, and interviews with founders, VCs, and ops pros who know what it takes to scale smart and stay alive.
Podcast Insights
Content Themes
The podcast focuses on the complexities of business operations, particularly within startups, addressing challenges like chaotic workflows, tech stack management, and team dynamics. Episodes like 'From Chaos to Clarity: The Punk Rock Guide to Business Ops' explore the critical role of operations in driving success and provide actionable strategies for scaling effectively.

Ops or Die is the no-fluff podcast where ScaleSpark’s Katie Whitcraft and Maria Pienaar get real about the operations chaos that kills startups—and how to fix it. Hear unfiltered takes, practical tips, and interviews with founders, VCs, and ops pros who know what it takes to scale smart and stay alive.
Dr. Robyn Lynette grew up in a cult, spent 14 years in corporate, played competitive beach volleyball, and started college at 32. She now works as a high-performance business psychologist and “professional confidant” for founders, funders, and executives who want an edge, not a pep talk.
She joins Katie Whitcraft and Maria Pienaar to dig into the things that sink founders quietly: hyper-independence that kills delegation, imposter syndrome, busy-ness that gets mistaken for productivity, and the toxic team member everyone can see and no one will address.
Along the way Robyn explains how to tell resilience apart from stubbornness, why luck is mostly preparation meeting opportunity, and how a company's culture gets set on purpose or by default. Maria shares what it was like to be one of the first female engineers in her field, and how she took on a boardroom “hyena pack” one honest conversation at a time. Robyn ends with the single piece of psychological armor she'd give every founder: if there's no water in the well, stop going there looking for a drink.
Find Robyn on LinkedIn as Dr. Robyn Lynette, at mentalmacgyver.com, and through her memoir “I'd Like To Thank The Cartel For Getting Me Out Of The Cult” at thankthecartel.com.
Ops or Die is hosted by Katie Whitcraft and Maria Pienaar of ScaleSpark. For more on how we help founders run smarter operations, visit scalespark.ai.

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