In this conversation, Kellen Casebeer shares his journey from skateboarding to becoming a successful tech entrepreneur. He discusses the impact of AI on the Bay Area tech scene, the importance of outbound sales skills, and the challenges he faced while starting his own business, The Deal Lab. Kellen emphasizes the concept of message market fit and how it plays a crucial role in sales success. He also reflects on the personal impact of becoming a father and how it motivated him to push harder in his career. Kellen also discusses the intricacies of B2B sales, particularly focusing on cold emailing strategies, managing client expectations, and leveraging AI to enhance sales processes. He emphasizes the importance of understanding market segmentation and crafting personalized campaigns. Kellen also shares insights on transitioning from a sales role to a leadership position, defining success beyond monetary gains, and the vision for his agency, The Deal Lab.–Subscribe to our weekly newsletter: https://www.becauseofsales.com/subscribeSponsor: The Serial Sales Community: https://serialsalescommunity.co/BOS Youtube:    / @becauseofsales  BOS X: https://x.com/becauseofsalesBOS LinkedIn:   / because-of-sales  BOS Instagram:   / becauseofsales  –Work with Kellen: https://thedeallab.com/Kellen’s LinkedIn:   / kellen-casebeer  Kellen’s X: https://x.com/Kellen_the_man