Campaign Confessions
Campaign Confessions
Podcast Description
Welcome to Campaign Confessions, the podcast that uncovers the real stories behind the brands you know and love - or love to hate. Hosted by Lizzie and Peppi from Sunny Advertising, we’re talking all things PR, advertising and socials.
From the campaigns that nailed it to the ones that missed the mark, we’re pulling back the curtains on what it really takes to create the stories shaping our world. So, whether you’re in the industry or just curious about what happens behind the scenes, this is the place to be.
It’s time for Campaign Confessions...
Podcast Insights
Content Themes
The podcast explores various themes related to PR, advertising, and social media, focusing on actionable insights and behind-the-scenes narratives. Episodes feature discussions on topics such as effective campaign strategies, the challenges of charity marketing, and the influence of tourism PR, with examples including an exploration of trust in charity marketing and the journey of turning entertainment into a lucrative business.
Welcome to Campaign Confessions, the podcast that uncovers the real stories behind the brands you know and love – or love to hate. Hosted by Lizzie and Peppi from Sunny Advertising, we’re talking all things PR, advertising and socials.
From the campaigns that nailed it to the ones that missed the mark, we’re pulling back the curtains on what it really takes to create the stories shaping our world. So, whether you’re in the industry or just curious about what happens behind the scenes, this is the place to be.
It’s time for Campaign Confessions…
Traditional cricket? Not here. When others play it straight, Brisbane Heat brings the fireworks, literally.
In this episode of Campaign Confessions, we chat with Nic Laube from Brisbane Heat about flipping the script on Australia’s summer sport. With Big Bash League you can expect kiss cams, boundary bangers, pyrotechnics, and a fan experience that’s part sport, part spectacle.
Nic takes us behind the Heat’s bold brand playbook, where marketing meets entertainment, and fun is serious business.
Here’s what we cover:
- Why you don’t have to do what’s always been done
- How Brisbane Heat built a brand on energy, edge, and colour
- Achieving sell out stadiums and becoming the most followed sporting club in Oceania
- What it takes to entertain a stadium (and sell it out)
This one’s for the marketers, the sports nuts, and anyone who’s ever asked: “What if we just made this way more fun?”
Disclaimer
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