Campaign Confessions
Campaign Confessions
Podcast Description
Welcome to Campaign Confessions, the podcast that uncovers the real stories behind the brands you know and love - or love to hate. Hosted by Lizzie and Peppi from Sunny Advertising, we’re talking all things PR, advertising and socials.
From the campaigns that nailed it to the ones that missed the mark, we’re pulling back the curtains on what it really takes to create the stories shaping our world. So, whether you’re in the industry or just curious about what happens behind the scenes, this is the place to be.
It’s time for Campaign Confessions...
Podcast Insights
Content Themes
The podcast explores various themes related to PR, advertising, and social media, focusing on actionable insights and behind-the-scenes narratives. Episodes feature discussions on topics such as effective campaign strategies, the challenges of charity marketing, and the influence of tourism PR, with examples including an exploration of trust in charity marketing and the journey of turning entertainment into a lucrative business.
Welcome to Campaign Confessions, the podcast that uncovers the real stories behind the brands you know and love – or love to hate. Hosted by Lizzie and Peppi from Sunny Advertising, we’re talking all things PR, advertising and socials.
From the campaigns that nailed it to the ones that missed the mark, we’re pulling back the curtains on what it really takes to create the stories shaping our world. So, whether you’re in the industry or just curious about what happens behind the scenes, this is the place to be.
It’s time for Campaign Confessions…
From the buzz of Kevin Rudd’s iconic Kevin 07 campaign to powerful and meaningful comms with Football Australia, Katrina Hicks knows what it takes to make an impact. In this episode of Campaign Confessions, she takes us behind the scenes of her career highlights, global lessons, and the art of blending high-performance strategy with heart-led advocacy.
Most recently the Fundraising and Partnerships Lead with Wishlist, Katrina reflects on creating change that lasts, championing community causes, and leading with purpose.
It’s a powerful conversation on influence, impact, and finding the sweet spot between strategy and soul.
Disclaimer
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