Authority Formula Podcast
Authority Formula Podcast
Podcast Description
Introducing The Authority Formula Podcast, the ultimate resource for entrepreneurs, business owners, and executives who are ready to rise above the noise and elevate their credibility, grow their brand, and drive increased revenue. Hosted by George Wright III, in collaboration with Valiant CEO Magazine, this podcast brings you the strategies and insights you need to thrive in a world where standing out has never been more challenging.In today’s fast-paced marketplace, the obstacles to success are more difficult than ever before. With the shortened attention spans of consumers and a crowded, oversaturated market, it’s hard for any business to cut through the noise. Consumers have more access to free content than ever before, and the overwhelming presence of AI and influencers makes it even harder for businesses to differentiate themselves and communicate their true value. As a result, entrepreneurs and business owners struggle to get noticed, capture attention, and ultimately, increase their sales.The Authority Formula Podcast provides the solution to these challenges by focusing on Authority Marketing—the powerful strategy that will help you build credibility, stand out, and gain the trust of your target audience. This is the key to not only attracting more leads but also converting those leads into long-term customers. After 30 years of working with some of the most credible brands in the marketplace, George Wright III and Valiant CEO Magazine have teamed up to launch this transformative podcast.Each episode of The Authority Formula Podcast features in-depth conversations with some of the most successful and influential entrepreneurs, thought leaders, and experts from around the globe. You’ll hear their personal stories of success, the tactics they used to build their authority, and how they overcame the very same challenges you face today in the crowded marketplace. From actionable authority marketing strategies to insider tips on how to stand out in a world filled with noise, this podcast will equip you with the tools you need to capture attention and build a brand that resonates.Whether you're a podcaster, author, speaker, coach, consultant, real estate salesperson, medical professional, attorney, or anyone looking to make a bigger impact, The Authority Formula Podcast is packed with invaluable insights that will inspire and motivate you to take your business to the next level. It’s time to stop blending in and start standing out.If you’ve been struggling to get the attention your business deserves or find it difficult to differentiate yourself from the competition, this podcast is for you. It’s time to learn how authority marketing can help you overcome today’s toughest business challenges. Each episode will show you exactly how you can leverage authority to attract more leads, build your credibility, and boost your revenue.So, are you ready to become the go-to expert in your industry? The Authority Formula Podcast is your blue print ...
Podcast Insights
Content Themes
The podcast focuses on themes such as entrepreneurship, personal development, marketing strategies, and mindset transformation. Specific episodes cover topics including authority marketing, overcoming mental barriers, the science of affirmations, the impact of emotional intelligence, and innovative business models in the esoteric field of esports, providing listeners with actionable takeaways.

Introducing The Authority Formula Podcast, the ultimate resource for entrepreneurs, business owners, and executives who are ready to rise above the noise and elevate their credibility, grow their brand, and drive increased revenue. Hosted by George Wright III, in collaboration with Valiant CEO Magazine, this podcast brings you the strategies and insights you need to thrive in a world where standing out has never been more challenging.In today’s fast-paced marketplace, the obstacles to success are more difficult than ever before. With the shortened attention spans of consumers and a crowded, oversaturated market, it’s hard for any business to cut through the noise. Consumers have more access to free content than ever before, and the overwhelming presence of AI and influencers makes it even harder for businesses to differentiate themselves and communicate their true value. As a result, entrepreneurs and business owners struggle to get noticed, capture attention, and ultimately, increase their sales.The Authority Formula Podcast provides the solution to these challenges by focusing on Authority Marketing—the powerful strategy that will help you build credibility, stand out, and gain the trust of your target audience. This is the key to not only attracting more leads but also converting those leads into long-term customers. After 30 years of working with some of the most credible brands in the marketplace, George Wright III and Valiant CEO Magazine have teamed up to launch this transformative podcast.Each episode of The Authority Formula Podcast features in-depth conversations with some of the most successful and influential entrepreneurs, thought leaders, and experts from around the globe. You’ll hear their personal stories of success, the tactics they used to build their authority, and how they overcame the very same challenges you face today in the crowded marketplace. From actionable authority marketing strategies to insider tips on how to stand out in a world filled with noise, this podcast will equip you with the tools you need to capture attention and build a brand that resonates.Whether you’re a podcaster, author, speaker, coach, consultant, real estate salesperson, medical professional, attorney, or anyone looking to make a bigger impact, The Authority Formula Podcast is packed with invaluable insights that will inspire and motivate you to take your business to the next level. It’s time to stop blending in and start standing out.If you’ve been struggling to get the attention your business deserves or find it difficult to differentiate yourself from the competition, this podcast is for you. It’s time to learn how authority marketing can help you overcome today’s toughest business challenges. Each episode will show you exactly how you can leverage authority to attract more leads, build your credibility, and boost your revenue.So, are you ready to become the go-to expert in your industry? The Authority Formula Podcast is your blue print for success. Tune in now and start your journey toward mastering the art of authority marketing. Make sure to subscribe, because the authority your brand needs is just one podcast away!
In this episode of the Authority Formula podcast, host George Wright III interviews successful entrepreneur Jed Morley, CEO and managing member of PLA Pay. Jed shares his journey from a real estate broker to a pioneering figure in the payment processing industry. They discuss the importance of building relationships, leveraging authority, and utilizing technology to scale businesses. Jed also sheds light on his innovative venture, Payment Cowboys, and how it’s making waves in the FinTech space. Additionally, he offers valuable insights on the current market landscape, the impact of AI, and the significance of finding purpose and fulfillment in both personal and professional life.
00:50 Welcome to the Authority Formula Podcast
02:11 Jed Morley’s Background and Career Journey
04:04 Transition from Real Estate to Payment Processing
06:01 Innovations in Payment Processing
10:56 The Birth of Payment Cowboys
13:22 The Importance of Relationships in Business
14:37 Building Authority and Brand Strategy
16:28 Building Authority Through AI and Machine Learning
16:52 Interviewing Kathy Ireland: From Script to Friendship
17:08 The Importance of Trust and Credibility in Business
17:56 Opportunities in FinTech and Banking
19:23 Creating a Personal Brand and Legacy Asset
22:58 Leveraging AI for Business Success
24:32 Finding Purpose and Value in Business and Life
25:51 Advice for Entrepreneurs and Business Owners
28:34 The Impact of Personal Passions on Business
About the Guest: Jed Morley
Jed Morley is a seasoned entrepreneur, brand strategist, and FinTech leader. As the CEO of PlatPay and co-founder of Payment Cowboy, Jed has spent over two decades helping businesses navigate the complexities of secure payment solutions and brand scaling. He is a featured contributor for Entrepreneur and ValiantCEO, specializing in high-volume transaction platforms and authority positioning.
Guest Resources
Published Works
Book: Building a Brand That Scales: How to Unlock the Hidden Value in Your Brand and Business (Fast Company Press)
Framework: Creator of the Backstory Brand Wheel™ Framework
Connect Online
Website: JedMorley.com / Backstory Branding
LinkedIn: Jed Morley on LinkedIn
Business: PlatPay (Platinum Payment Systems)
About George Wright III:
George Wright III is a Proven, Successful Entrepreneur- and he knows how to inspire entrepreneurs, companies, and individuals to achieve Massive Results. With more than 20 years of Executive Management experience and 25 years of Direct Marketing and Sales experience, George is responsible for starting and building several successful multimillion-dollar companies. He started at a very young age to network and build his experience and knowledge of what it takes to become a driven and well-known entrepreneur. George built a multi-million-dollar seminar business, promoting some of the biggest stars and brands in the world. He has accelerated the success and cash flow in each of his ventures through his network of resources and results driven strategies. George is now dedicated to teaching and sharing his Prosperity Principles and Strategies to every Driven and Passionate Entrepreneur he meets. His mission is to Empower Entrepreneurs Globally to create Massive Change and LIVE their Ultimate Destiny.

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