Women Are Players Too
Women Are Players Too
Podcast Description
Professional women's sports are having a groundbreaking moment in Canada, with history being made across hockey, basketball, and soccer. The launch of the PWHL has ushered in a new era for women’s hockey, while the WNBA’s expansion to Toronto signals the growing appetite for women’s basketball at the highest level. At the same time, the Northern Super League (NSL) is set to transform women’s soccer in the country. These milestones mark a seismic shift, breaking long-standing glass ceilings in the sports industry.
To capture this moment, we have created a podcast that dives deep into the stories behind these game-changing developments. Through bi-weekly conversations with the women on the ice, the court, and the field—as well as the executives, investors, and decision-makers behind the scenes—we will document the challenges, triumphs, and pivotal moments that are shaping the future of professional women’s sports in Canada.
This podcast is presented by GoodLife Fitness.
Podcast Insights
Content Themes
The podcast explores themes around professional women’s sports, highlighting major developments in hockey, basketball, and soccer. Episodes may include discussions on the launch of the PWHL, WNBA expansion to Toronto, and the transformative impact of the Northern Super League on women’s soccer, along with personal stories from figures like Jessica Campbell on breaking barriers in male-dominated sports.
Professional women’s sports are having a groundbreaking moment in Canada, with history being made across hockey, basketball, and soccer. The launch of the PWHL has ushered in a new era for women’s hockey, while the WNBA’s expansion to Toronto signals the growing appetite for women’s basketball at the highest level. At the same time, the Northern Super League (NSL) is set to transform women’s soccer in the country. These milestones mark a seismic shift, breaking long-standing glass ceilings in the sports industry.
To capture this moment, we have created a podcast that dives deep into the stories behind these game-changing developments. Through bi-weekly conversations with the women on the ice, the court, and the field—as well as the executives, investors, and decision-makers behind the scenes—we will document the challenges, triumphs, and pivotal moments that are shaping the future of professional women’s sports in Canada.
This podcast is presented by GoodLife Fitness.
In this episode of Women Are Players Too, we sit down with Lara Murphy — CEO of Calgary’s only female-run commercial construction firm and newly named CEO (and co-founder) of Calgary Wild FC, one of six founding clubs in Canada’s brand-new professional league, Northern Super League (NSL).
The NSL’s inaugural 2025 season has already shattered expectations: over 275,000 tickets sold nationwide, with the league ranking among the top five in the world for women’s pro soccer attendance. Northern Super League Home openers in major cities drew 14,000+ fans, while Calgary Wild’s first home game welcomed 8,552 supporters, a powerful sign of appetite for women’s sport from coast to coast.
In our conversation, Lara reflects on what soccer has meant to her personally — from playing youth ball in New Brunswick to representing her province at the first women’s soccer Canada Games in 1993, to playing university-level soccer with Mount Allison. She shares why stepping into pro-team leadership feels like a “full-circle moment,” and how Calgary Wild aims to deliver more than just games: they’re building a community, offering real opportunities for players, and showing what it means to invest in women’s sport on and off the pitch.
If you care about women leading in business and sport — about breaking ground for a new generation of players, fans, and leaders — this episode is for you.
Thank you to GoodLife Fitness for supporting WOMEN ARE PLAYERS TOO. Because every woman deserves to train like she belongs. Find a club near you and start a free trial today!
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