Women Are Players Too
Women Are Players Too
Podcast Description
Professional women's sports are having a groundbreaking moment in Canada, with history being made across hockey, basketball, and soccer. The launch of the PWHL has ushered in a new era for women’s hockey, while the WNBA’s expansion to Toronto signals the growing appetite for women’s basketball at the highest level. At the same time, the Northern Super League (NSL) is set to transform women’s soccer in the country. These milestones mark a seismic shift, breaking long-standing glass ceilings in the sports industry.
To capture this moment, we have created a podcast that dives deep into the stories behind these game-changing developments. Through bi-weekly conversations with the women on the ice, the court, and the field—as well as the executives, investors, and decision-makers behind the scenes—we will document the challenges, triumphs, and pivotal moments that are shaping the future of professional women’s sports in Canada.
This podcast is presented by GoodLife Fitness.
Podcast Insights
Content Themes
The podcast explores themes around professional women’s sports, highlighting major developments in hockey, basketball, and soccer. Episodes may include discussions on the launch of the PWHL, WNBA expansion to Toronto, and the transformative impact of the Northern Super League on women’s soccer, along with personal stories from figures like Jessica Campbell on breaking barriers in male-dominated sports.
Professional women’s sports are having a groundbreaking moment in Canada, with history being made across hockey, basketball, and soccer. The launch of the PWHL has ushered in a new era for women’s hockey, while the WNBA’s expansion to Toronto signals the growing appetite for women’s basketball at the highest level. At the same time, the Northern Super League (NSL) is set to transform women’s soccer in the country. These milestones mark a seismic shift, breaking long-standing glass ceilings in the sports industry.
To capture this moment, we have created a podcast that dives deep into the stories behind these game-changing developments. Through bi-weekly conversations with the women on the ice, the court, and the field—as well as the executives, investors, and decision-makers behind the scenes—we will document the challenges, triumphs, and pivotal moments that are shaping the future of professional women’s sports in Canada.
This podcast is presented by GoodLife Fitness.
For more than three decades, Kim Lavender has been shaping the fitness experience for Canadians — first as an athlete and personal trainer, and now as the head of Group Experience at GoodLife Fitness.
Kim’s story began on the playing field in the 1980s, when girls in sport were often told they didn’t belong. She played on boys’ teams, faced pushback and harassment, and kept showing up anyway. That same determination carried her into another male-dominated space — the fitness industry — where she became a trailblazer for women in movement and training.
In this conversation, Kim talks about how women’s relationship to training has evolved — from shrinking and shaping to building strength, confidence, and community. We also explore what it means to create spaces where women of all ages and abilities can truly belong.
From athlete to trainer to leader, Kim’s story is about persistence, purpose, and the power of redefining what fitness means for women today.
Thank you to GoodLife Fitness for supporting WOMEN ARE PLAYERS TOO. Because every woman deserves to train like she belongs. Find a club near you and start a free trial today!
WOMEN ARE PLAYERS TOO is produced by The Brand is Female. Follow us on Instagram and LinkedIn!
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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