Ecom Growth Insider
Ecom Growth Insider
Podcast Description
If you're a DTC brand founder, CMO, growth marketer, or operator trying to scale your e-commerce business profitably, this podcast is for you.
Hosted by Andrej Tumachowitsch — founder of the growth agency HoloGrowth — this show goes deep on what actually works to grow online brands in today’s ultra-competitive landscape.
We go way beyond generic advice.
Every episode gives you practical, battle-tested insights directly from 7-, 8-, and 9-figure brand founders, top-tier marketers, and agency operators actively working in the trenches.
You’ll learn:
- What separates breakout ecom brands from the ones that plateau
- Paid media strategies that scale on Meta, Google & beyond
- How to use UGC, email, landing pages, and CRO to increase LTV & AOV
- Creative testing frameworks & campaign breakdowns that actually perform
- Smart ways to grow without sacrificing profit margins
- Founder mindsets, systems, and hiring practices that lead to longevity
- And the biggest mistakes brands are making right now (and how to avoid them)
Expect a mix of founder interviews, expert roundtables, solo lessons, and deep dives into what’s working right now in paid acquisition, conversion, and retention.
No fluff. No recycled advice. Just proven strategies to grow your ecommerce brand.
If you're tired of surface-level podcasts and want unfiltered access to the tactics and lessons real brands are using to scale — hit subscribe and join us inside the Ecom Growth Insider.
Podcast Insights
Content Themes
The podcast covers practical topics vital for e-commerce growth, including strategies for paid media, creative testing frameworks, founder mindsets, and conversion optimization. Episodes highlight specific challenges such as avoiding common mistakes in creative advertising, and explore tactical frameworks for leveraging UGC, email marketing, and CRO to enhance brand profitability.
If you’re a DTC brand founder, CMO, growth marketer, or operator trying to scale your e-commerce business profitably, this podcast is for you.
Hosted by Andrej Tumachowitsch — founder of the growth agency HoloGrowth — this show goes deep on what actually works to grow online brands in today’s ultra-competitive landscape.
We go way beyond generic advice.
Every episode gives you practical, battle-tested insights directly from 7-, 8-, and 9-figure brand founders, top-tier marketers, and agency operators actively working in the trenches.
You’ll learn:
– What separates breakout ecom brands from the ones that plateau
– Paid media strategies that scale on Meta, Google & beyond
– How to use UGC, email, landing pages, and CRO to increase LTV & AOV
– Creative testing frameworks & campaign breakdowns that actually perform
– Smart ways to grow without sacrificing profit margins
– Founder mindsets, systems, and hiring practices that lead to longevity
– And the biggest mistakes brands are making right now (and how to avoid them)
Expect a mix of founder interviews, expert roundtables, solo lessons, and deep dives into what’s working right now in paid acquisition, conversion, and retention.
No fluff. No recycled advice. Just proven strategies to grow your ecommerce brand.
If you’re tired of surface-level podcasts and want unfiltered access to the tactics and lessons real brands are using to scale — hit subscribe and join us inside the Ecom Growth Insider.
Most brands say creative is the biggest lever they have, then spend almost nothing on it. Matthew Gattozzi’s answer is that the P&L already tells you the truth.
Matthew spent over a decade in ballet and danced professionally with Ballet Austin. A back injury ended it at 21. He took the standard that came with it and built Goodo Studios, a creative studio producing ads for e-commerce brands.
Spend roughly 10% of ad spend on creative production, sliding down as you scale.
Work out how many new ads you actually need, which is almost always fewer than you think.
Then make those ads different from each other, not just more of them.
In this episode:
– The P&L test that exposes what a brand actually prioritises
– The 10% rule for creative production budgets, and when it slides to 5% and 1%
– The math for how many new ads you need each month
– Why “make me 60 ads” reliably gets you 60 versions of the same ad
– Why diversity beats volume, and why more follows different
– What a plateau in the ad account usually says about decisions made months earlier
– Why he stays tool agnostic across cinema cameras, creators and statics
– The standard he brought from ballet: “we do not tolerate mistakes”
– Rapid fire: the best ad he saw this year, an underrated copywriting book, and his hottest take
Chapters:
00:00 “I’ve never met somebody overspending on creative”
00:46 Why this episode starts with ballet
01:01 A decade of ballet, ended by a back injury at 21
02:53 The gap between camera people and advertising people
03:38 Building Goodo Studios
04:48 Losing an identity, not just a career
05:43 Eight years sober
08:09 Harmony beats balance
10:59 What ballet taught him about creative standards
16:45 Is there such a thing as a perfect ad?
18:17 “We do not tolerate mistakes”
19:39 When the client disagrees with the creative
22:30 Lo-fi versus high production
24:41 Tool agnostic: only winning ads count
26:13 The P&L test for what a brand really prioritises
27:40 The $100K example: cut ad spend, fund creative
30:08 “I’ve never met somebody overspending on creative”
30:31 Two brands, two decisions, two outcomes
39:15 The 10% rule, and when it slides to 5% and 1%
43:15 Why plateaus are an under-investment problem
44:10 Diversity or just quantity
45:39 Why “make me 60 ads” gets you 60 of the same ad
48:25 Focus on different, and more takes care of itself
49:34 The math for how many new ads you actually need
51:27 Twenty thought-out ads beat sixty guesses
52:16 Rapid fire: best ad, best book, hottest take
58:07 Where to find Matthew
Connect with Matthew:
X: https://x.com/matthewgattozzi
LinkedIn: https://www.linkedin.com/in/matthewgattozzi/
Goodo Studios: https://www.goodostudios.com
Newsletter, weekly: https://www.goodostudios.com/newsletter
Ecom Growth Insider is the podcast for e-commerce founders who want to scale profitably. Subscribe for episodes on paid media, CRO, offer strategy, and the operating systems behind brands that actually grow.
More episodes and newsletter: https://ecomgrowthinsider.com
Work with HoloGrowth: https://hologrowth.com
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