Ecom Growth Insider
Ecom Growth Insider
Podcast Description
If you're a DTC brand founder, CMO, growth marketer, or operator trying to scale your e-commerce business profitably, this podcast is for you.
Hosted by Andrej Tumachowitsch — founder of the growth agency HoloGrowth — this show goes deep on what actually works to grow online brands in today’s ultra-competitive landscape.
We go way beyond generic advice.
Every episode gives you practical, battle-tested insights directly from 7-, 8-, and 9-figure brand founders, top-tier marketers, and agency operators actively working in the trenches.
You’ll learn:
- What separates breakout ecom brands from the ones that plateau
- Paid media strategies that scale on Meta, Google & beyond
- How to use UGC, email, landing pages, and CRO to increase LTV & AOV
- Creative testing frameworks & campaign breakdowns that actually perform
- Smart ways to grow without sacrificing profit margins
- Founder mindsets, systems, and hiring practices that lead to longevity
- And the biggest mistakes brands are making right now (and how to avoid them)
Expect a mix of founder interviews, expert roundtables, solo lessons, and deep dives into what’s working right now in paid acquisition, conversion, and retention.
No fluff. No recycled advice. Just proven strategies to grow your ecommerce brand.
If you're tired of surface-level podcasts and want unfiltered access to the tactics and lessons real brands are using to scale — hit subscribe and join us inside the Ecom Growth Insider.
Podcast Insights
Content Themes
The podcast covers practical topics vital for e-commerce growth, including strategies for paid media, creative testing frameworks, founder mindsets, and conversion optimization. Episodes highlight specific challenges such as avoiding common mistakes in creative advertising, and explore tactical frameworks for leveraging UGC, email marketing, and CRO to enhance brand profitability.
If you’re a DTC brand founder, CMO, growth marketer, or operator trying to scale your e-commerce business profitably, this podcast is for you.
Hosted by Andrej Tumachowitsch — founder of the growth agency HoloGrowth — this show goes deep on what actually works to grow online brands in today’s ultra-competitive landscape.
We go way beyond generic advice.
Every episode gives you practical, battle-tested insights directly from 7-, 8-, and 9-figure brand founders, top-tier marketers, and agency operators actively working in the trenches.
You’ll learn:
– What separates breakout ecom brands from the ones that plateau
– Paid media strategies that scale on Meta, Google & beyond
– How to use UGC, email, landing pages, and CRO to increase LTV & AOV
– Creative testing frameworks & campaign breakdowns that actually perform
– Smart ways to grow without sacrificing profit margins
– Founder mindsets, systems, and hiring practices that lead to longevity
– And the biggest mistakes brands are making right now (and how to avoid them)
Expect a mix of founder interviews, expert roundtables, solo lessons, and deep dives into what’s working right now in paid acquisition, conversion, and retention.
No fluff. No recycled advice. Just proven strategies to grow your ecommerce brand.
If you’re tired of surface-level podcasts and want unfiltered access to the tactics and lessons real brands are using to scale — hit subscribe and join us inside the Ecom Growth Insider.
Most ecommerce brands compete for attention on the same two platforms, against the same competitors, at the same rising cost. Brand licensing is the other way in: you borrow a fanbase somebody else spent decades building, put it on the product, and pay for it out of sales.
David Born has worked in licensing for about twenty years. He was inside Warner Bros. Consumer Products and at Cartoon Network, on the side of the table that decides which brands get a license. For the last twelve years he has run his own licensing agency, and a growing share of that work is now ecommerce brands.
This episode is the practical version. What a first license costs, line by line. How long it takes before anything can be sold. And why the character on the mood board is almost always the wrong one to start with.
What we get into:
– The minimum guarantee, and why it is owed whether or not a single unit sells
– The royalty rate he says an ecommerce brand pays on average, and the worked example behind it
– The two sales-forecast mistakes that kill a deal before it is drafted
– Why the hottest IP in the world is the worst possible first license
– Twelve months from first email to first sale, and where that time goes
– The ten working days every approval takes, and what resets the clock
– What a license does to the value of a company on the day it is sold
– The reason a licensing agent tells people licensing is a non-starter
The anchor case is Plum Deluxe, a loose leaf tea brand his agency works with. David relays what founder Andy Hayes told him: ten years in business, never licensed anything, then a Peanuts collection at Christmas that sold out in twelve days, with less ad spend than a normal launch. Those are Andy’s numbers as David reports them.
CHAPTERS
00:00 Intro and what licensing actually covers
03:45 What a first license actually costs
04:38 Minimum guarantee and royalty, defined
05:37 The worked example on a Hello Kitty deal
10:52 Never make the hottest IP the first one
12:45 Who says yes to a brand with no track record
18:49 Twelve months from first email to first sale
19:56 The 10-day approval clock that resets
26:38 What has to be true before a license helps
27:17 Licensing does not save a struggling brand
28:06 A ten-year-old tea brand’s first license
30:15 The second collection and the basket effect
34:43 Cash flow, margin and absorbing the royalty
40:02 The most expensive mistake he has seen
41:00 What a license does to a sale of the company
42:22 Overrated or underrated, five calls
45:29 The first move for an operator next week
FIND DAVID
Born Licensing: https://bornlicensing.com
Born to License: https://borntolicense.com
Learn to License: https://www.learntolicense.com
LinkedIn: https://www.linkedin.com/in/davidborn1
Instagram: https://www.instagram.com/davidb0rn
Ecom Growth Insider: https://ecomgrowthinsider.com
Figures are David’s own, or his clients’ as he reports them. Nothing here is legal or financial advice.
Disclaimer
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