Ecom Growth Insider
Ecom Growth Insider
Podcast Description
If you're a DTC brand founder, CMO, growth marketer, or operator trying to scale your e-commerce business profitably, this podcast is for you.
Hosted by Andrej Tumachowitsch — founder of the growth agency HoloGrowth — this show goes deep on what actually works to grow online brands in today’s ultra-competitive landscape.
We go way beyond generic advice.
Every episode gives you practical, battle-tested insights directly from 7-, 8-, and 9-figure brand founders, top-tier marketers, and agency operators actively working in the trenches.
You’ll learn:
- What separates breakout ecom brands from the ones that plateau
- Paid media strategies that scale on Meta, Google & beyond
- How to use UGC, email, landing pages, and CRO to increase LTV & AOV
- Creative testing frameworks & campaign breakdowns that actually perform
- Smart ways to grow without sacrificing profit margins
- Founder mindsets, systems, and hiring practices that lead to longevity
- And the biggest mistakes brands are making right now (and how to avoid them)
Expect a mix of founder interviews, expert roundtables, solo lessons, and deep dives into what’s working right now in paid acquisition, conversion, and retention.
No fluff. No recycled advice. Just proven strategies to grow your ecommerce brand.
If you're tired of surface-level podcasts and want unfiltered access to the tactics and lessons real brands are using to scale — hit subscribe and join us inside the Ecom Growth Insider.
Podcast Insights
Content Themes
The podcast covers practical topics vital for e-commerce growth, including strategies for paid media, creative testing frameworks, founder mindsets, and conversion optimization. Episodes highlight specific challenges such as avoiding common mistakes in creative advertising, and explore tactical frameworks for leveraging UGC, email marketing, and CRO to enhance brand profitability.
If you’re a DTC brand founder, CMO, growth marketer, or operator trying to scale your e-commerce business profitably, this podcast is for you.
Hosted by Andrej Tumachowitsch — founder of the growth agency HoloGrowth — this show goes deep on what actually works to grow online brands in today’s ultra-competitive landscape.
We go way beyond generic advice.
Every episode gives you practical, battle-tested insights directly from 7-, 8-, and 9-figure brand founders, top-tier marketers, and agency operators actively working in the trenches.
You’ll learn:
– What separates breakout ecom brands from the ones that plateau
– Paid media strategies that scale on Meta, Google & beyond
– How to use UGC, email, landing pages, and CRO to increase LTV & AOV
– Creative testing frameworks & campaign breakdowns that actually perform
– Smart ways to grow without sacrificing profit margins
– Founder mindsets, systems, and hiring practices that lead to longevity
– And the biggest mistakes brands are making right now (and how to avoid them)
Expect a mix of founder interviews, expert roundtables, solo lessons, and deep dives into what’s working right now in paid acquisition, conversion, and retention.
No fluff. No recycled advice. Just proven strategies to grow your ecommerce brand.
If you’re tired of surface-level podcasts and want unfiltered access to the tactics and lessons real brands are using to scale — hit subscribe and join us inside the Ecom Growth Insider.
In this episode of Ecom Growth Insider, I sit down with Camilo Castañeda, a true expert when it comes to ad creatives for e-commerce brands. Camilo is the founder of Epic Ads Lab, where he helps 7–8-figure DTC brands craft scroll-stopping ads using UGC, influencers, static visuals, and AI-powered video workflows. He’s also built the #1 video editing community online, helping editors and marketers elevate their creative game.
We dive deep into the real creative problems holding brands back, the biggest mistakes most eCom founders are making, and how to think about content when you want to scale profitably through paid social.
What You’ll Learn in This Episode:
- Why most DTC brands still don’t understand creative strategy (and how to fix that)
- The exact creative structure Camilo uses to scale top e-commerce brands
- What makes a UGC ad actually work in 2025
- The most common creative mistakes that kill performance
- The role of AI in modern ad creation (and what it can’t replace)
- Advice for brands just starting out vs. those doing 7–8-figures
- How to stand out in a saturated creative market
- Why founders should never be the bottleneck in content production
- And tons of tactical takeaways on hiring, scripting, editing & testing creatives
Whether you’re a founder, media buyer, or creative director—this episode will give you the clarity (and creative inspiration) to level up your content and drive growth.
Connect with Camilo:
- Epic Ads Lab
- Instagram: @camicees
- YouTube: Camilo Castañeda
Subscribe to Ecom Growth Insider
Real behind-the-scenes strategies from the trenches of scaling DTC brands — with founders, marketers, and growth experts. Hosted by Andrej Tumachowitsch.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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