Good Practice presented by Stocksy
Good Practice presented by Stocksy
Podcast Description
This eclectic interview series with creative practitioners and values-driven leaders explores what makes for good creative and good business. From Stocksy, the global artist-led visual media co-op, C.E.O. Trace Cohen and Creative Director Genevieve Ross co-host conversations with guests from the creative economy whose work has been inspiring us.
Podcast Insights
Content Themes
Focuses on themes of creative practice and values-driven leadership, with episodes featuring topics such as conscious curation, brand value enhancement, and the intersection of creativity and commerce, exemplified by the inaugural episode with Shane Ginsberg discussing adaptive thinking in brand service.
This eclectic interview series with creative practitioners and values-driven leaders explores what makes for good creative and good business. From Stocksy, the global artist-led visual media co-op, C.E.O. Trace Cohen and Creative Director Genevieve Ross co-host conversations with guests from the creative economy whose work has been inspiring us.
https://www.stocksy.com/
In Episode 3 of our Signs of Life season, BCG creative strategists Melanie Stetter-Hernandez and Matt Ingram join us to explore how the brain and emotions are engaged through design, coming together to shape strategic decision-making at the highest levels of business.
With backgrounds spanning neuroscience, global brand management, and creative direction, the Design Studio specializes in translating complex strategy into clear, resonant narratives that leaders can act on. Bridging gaps between data, human insight, and visual storytelling, they strive to use creativity as a source of clarity, and to wield that power as a competitive advantage.
Together, we unpack how emotional realism influences persuasion, how cultural nuance reshapes global design systems, and why “design as decoration” undersells its true power. We also discuss how AI is changing concepting and collaboration inside creative studios, why human taste still matters, and what it takes to create visual communication that actually moves people.
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