Expansion Engine
Expansion Engine
Podcast Description
🚀 Expansion Engine – Exploring mindset, marketing, and MarTech with top minds in multi-location health & fitness.Scaling a multi-location health or fitness business isn’t easy. You’ve got growth challenges, marketing complexities, and an evolving landscape of digital tools and technologies. But what if you could learn directly from the people who’ve done it—leaders who have successfully expanded their brands, mastered their marketing, and leveraged MarTech to create sustainable, thriving businesses?That’s exactly what Expansion Engine is all about. Hosted by Eric Oliver, the Expansion Architect and founder of Angelsmith, Inc., this podcast brings you in-depth conversations with the top minds in the industry—entrepreneurs, CMOs, marketing experts, and tech specialists who know what it takes to scale.Each episode dives into the real-world strategies, insights, and lessons learned from those who have built and grown successful multi-location businesses. No fluff. No generic advice. Just honest, actionable takeaways from people in the trenches.What You’ll Get from This Podcast:✅ Winning Marketing Strategies – Learn how to attract, convert, and retain customers at scale.✅ MarTech Mastery – Discover the tools and automation that can supercharge your marketing.✅ Entrepreneurial Insights – Get into the mindset of high-performing business leaders.✅ Lessons from the Best – Hear firsthand experiences from those who’ve built, expanded, and succeeded.Who This Podcast Is For:📍 Multi-location business owners in the health & fitness industry📍 CMOs, marketing leaders, and growth-focused executives📍 Franchise operators and emerging brand builders📍 Anyone looking to scale smarter, market better, and think biggerWhether you’re navigating the challenges of expanding locations, refining your marketing strategy, or implementing MarTech to drive efficiency, this podcast will give you the insights and inspiration you need to power your growth.So, if you’re ready to unlock your marketing potential, master MarTech, and fuel your expansion, hit that Subscribe button and join us on Expansion Engine!
Podcast Insights
Content Themes
The podcast explores topics such as mindset, marketing strategies, and MarTech applications tailored for multi-location health and fitness businesses, with episodes diving into real case studies exemplified by professionals like Jessica Yarmey discussing brand growth, structure, and the importance of a cohesive MarTech stack for scalability.
🚀 Expansion Engine – Exploring mindset, marketing, and MarTech with top minds in multi-location health & fitness.
Scaling a multi-location health or fitness business isn’t easy. You’ve got growth challenges, marketing complexities, and an evolving landscape of digital tools and technologies. But what if you could learn directly from the people who’ve done it—leaders who have successfully expanded their brands, mastered their marketing, and leveraged MarTech to create sustainable, thriving businesses?
That’s exactly what Expansion Engine is all about. Hosted by Eric Oliver, the Expansion Architect and founder of Angelsmith, Inc., this podcast brings you in-depth conversations with the top minds in the industry—entrepreneurs, CMOs, marketing experts, and tech specialists who know what it takes to scale.
Each episode dives into the real-world strategies, insights, and lessons learned from those who have built and grown successful multi-location businesses. No fluff. No generic advice. Just honest, actionable takeaways from people in the trenches.
What You’ll Get from This Podcast:
✅ Winning Marketing Strategies – Learn how to attract, convert, and retain customers at scale.
✅ MarTech Mastery – Discover the tools and automation that can supercharge your marketing.
✅ Entrepreneurial Insights – Get into the mindset of high-performing business leaders.
✅ Lessons from the Best – Hear firsthand experiences from those who’ve built, expanded, and succeeded.
Who This Podcast Is For:
📍 Multi-location business owners in the health & fitness industry
📍 CMOs, marketing leaders, and growth-focused executives
📍 Franchise operators and emerging brand builders
📍 Anyone looking to scale smarter, market better, and think bigger
Whether you’re navigating the challenges of expanding locations, refining your marketing strategy, or implementing MarTech to drive efficiency, this podcast will give you the insights and inspiration you need to power your growth.
So, if you’re ready to unlock your marketing potential, master MarTech, and fuel your expansion, hit that Subscribe button and join us on Expansion Engine!
In this first episode of Expansion Engine, host Eric Oliver sits down with Jessica Yarmey—marketer, franchisor, entrepreneur, and founder of Sizzle Society and FlexSociety—for a wide-ranging conversation on brand growth in the multi-location fitness world.
Jessica brings deep experience in brand marketing, franchise leadership, and marketing strategy across roles at Burger King, Club Pilates, and more. This episode explores what it really takes to scale—not just in terms of marketing campaigns, but in the structure, mindset, and decision-making that set growth-oriented businesses apart.
You’ll hear Jessica’s take on:
- Why successful marketing at scale often comes down to structure and repeatability, not constant reinvention
- How strong core values act as internal guideposts for brand alignment and team decision-making
- The role of collaboration and empathy in building franchise systems that work for both franchisors and franchisees
- Why mindset, energy, and resilience matter—especially when you’re the one leading the charge
- What can go wrong with your MarTech stack if it’s not built for scale from day one
- Her perspective on the future of marketing tech, especially AI, and how to test it without overcommitting
We also talk about brand voice, marketing operations in franchise systems, and what marketers and operators need to keep in mind when scaling from one location to many.
If you’re a CMO, founder, or marketing leader at a multi-location fitness brand, this episode will give you valuable perspective on the frameworks—and mindset—that support sustainable expansion.
🎧 Listen now to kick off the series and explore what real-world growth looks like behind the scenes.
Resources & Mentions:
- Jessica Yarmey: Connect on LinkedIn
- Jessica’s podcast: The Society Pod
- Eric Oliver: Connect on LinkedIn
- Learn more about Angelsmith, Inc.
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Want more from Eric Oliver & Angelsmith?
Website: https://angelsmith.net/
LinkedIn: https://www.linkedin.com/in/thecosmonaut/
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