Redefining Women’s Health: How Susan Winograd Built a Mission-Driven Pelvic PT PracticeIn this episode of The Clinic Talk Podcast, we dive into the inspiring story of Susan Winograd, PT, MPT, founder of Pelvicore Rehab & Wellness in Boca Raton, Florida. With over 30 years of clinical experience, Susan shares how she transitioned from hospital settings and home care to building a cash-based pelvic health clinic that’s making serious waves in South Florida.From following her dad on hospital rounds as a kid to launching one of the most holistic pelvic floor rehab practices around, Susan’s journey is packed with practical advice, unfiltered lessons, and serious heart. Whether you’re just starting out or ready to scale, this episode is pure gold.🔹 Key Topics Covered:✔️ Why she left Medicare and went all-in on cash-based care✔️ The real reason so many falls are misdiagnosed as “balance issues”✔️ How she grew from solo PT to a team including massage therapists and NPs✔️ What it takes to build a community-first clinic with 5-star reviews✔️ Her playbook for hiring, mentorship, and sustainable scaling💡 Pain Points & Solutions:⚡ Burned out on insurance? Hear how Susan separated completely—with no regrets.⚡ Not sure where to find referrals? Learn how workshops, YouTube, and patient word-of-mouth keep her schedule full.⚡ Drowning in no-shows? Her $100 cancellation policy took arrival rates from 75% to 98%.⚡ Feeling alone as a founder? Susan opens up about finding mentors and becoming one.

🎯 Who Should Listen?Perfect for physical therapists, solo practice owners, and healthcare entrepreneurs who want to build a sustainable, relationship-first clinic without burning out. This one’s packed with practical insight and small-town wisdom.

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