63% of young in the US, UK and Australia regularly consume content created by ”men and masculinity influencers,” Movember found.

Zac Seidler, clinical psychologist and global director of research at Movember, excavates the phenomenon of online masculinity influencers and their impact on young men.

The discussion between Seidler and host Chance Seales covers the surprising demographics of those consuming masculinity content, the mixed psychological effects of such content, and the societal implications of traditional versus modern masculinity.

Seidler emphasizes the need for male-oriented spaces for young men to explore their identities and the importance of fostering respectful, open conversations about masculinity, without fear of censure.

Resources:

– Young Men's Health in a Digital World (Movember)

– Dr. Zac Seidler bio and research

– Movember homepage

– All Boy homepage

Chapters

00:00 Movember Masculinity Influencer Study

03:10 Understanding the Audience of Masculinity Content

03:46 The Impact of Masculinity Influencers

09:08 Salient Aspects of Consuming Masculinity Content

11:48 The Changing Masculinity Map

15:04 Negative Messaging and Consequences of Masculinity Content Consumption

18:25 The Uncomfortable Truth of Externalizing Blame

19:10 The Battle for Locus of Control in Masculinity

21:28 Redefining Masculinity: Beyond Stereotypes

23:51 Navigating Traditional and Modern Masculinity

26:44 The Impact of Media Consumption on Masculine Identity

28:26 Gender Roles and the Backlash Against Equality

29:30 Calling Men In: The Need for Constructive Conversations

31:46 Rebuilding Male Spaces for Healthy Connections

33:54 The Role of Influencers in Shaping Masculinity

37:04 Approaching Young Men with Openness and Vulnerability

40:05 Hope and Opportunity: A New Narrative for Boys

Takeaways

• -63% of young men regularly engage with masculinity influencers. – The demographics of masculinity content consumers defy stereotypes.
• Positive aspects of masculinity content include motivation and entertainment.
• Heavy consumers of masculinity content may experience increased anxiety and risk-taking behavior.
• There is a need for a nuanced understanding of masculinity today.
• Traditional masculinity ideals can be beneficial when applied flexibly.
• Young men often feel disempowered and confused about their roles in society.
• Online communities can provide support but in some circumstances may also perpetuate harmful ideologies.
• Creating male-oriented spaces for young men is essential for healthy identity development.
• Open conversations about masculinity are crucial for understanding and growth.