Before You Build the Brand, Protect the Name

You built the business. You created the name. You invested in the logo, the website, the marketing, and the reputation. But do you actually own the brand?

In this episode of Beyond the Cover, Tawonda Burks sits down with Chanda Komatsu, Attorney at Law, for a conversation every entrepreneur and business owner needs to hear.

With 30 years of legal experience, Chanda breaks down the world of trademarks and explains why registering an LLC or business name doesn't necessarily mean your brand is protected.

We talk about trademark searches, federal registration, common mistakes business owners make, what happens when someone else owns the rights to a name you've spent years building, and why protecting your intellectual property should be part of your business strategy from the beginning.

We also explore something entrepreneurs don't always think about: your trademark can become an asset. One that can be licensed, sold, transferred, and even become part of the legacy and wealth you leave behind.

Before you spend thousands building the brand, make sure you can protect the name.

Because building a business is one thing. Building something you actually own is another.

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