Studija Saulėtekio 9
Studija Saulėtekio 9
Podcast Description
Studija Saulėtekio 9 – nauja tinklalaidžių erdvė Vilniaus universiteto Ekonomikos ir verslo administravimo fakultete, kuriame ekspertai ir svečiai dalinsis savo žiniomis finansų, ekonomikos, marketingo, audito ir kitomis temomis. vuevaf.substack.com
Podcast Insights
Content Themes
Tinklalaidė koncentruojasi į finansų, ekonomikos, marketingo ir audito temas, su konkrečiomis epizodų temomis, pavyzdžiui, Merkurijaus dienų tradicija, renginių analize ir akademinės bendruomenės vaidmeniu šiuolaikinėje visuomenėje.
Studija Saulėtekio 9 – nauja tinklalaidžių erdvė Vilniaus universiteto Ekonomikos ir verslo administravimo fakultete, kuriame ekspertai ir svečiai dalinsis savo žiniomis finansų, ekonomikos, marketingo, audito ir kitomis temomis.
In this VU FEBA Studio episode, Assoc. Prof. Dr. Indrė Pikturnienė, Head of the Strategic Marketing Module in the MBA Business Development programme, discusses strategic marketing as a long-term business growth tool — not only advertising, social media or communication.The conversation explores customer insights, value creation, AI, data, creativity and how marketing decisions can create measurable business impact.Learn more about the MBA Business Development programme:ENG: https://www.evaf.vu.lt/en/admissions/mba-business-developmentLT: https://www.evaf.vu.lt/stojantiesiems/mba-verslo-vystymas
00:00 – Why knowing your customers matters01:03 – Introduction to the Strategic Marketing Module02:34 – Why marketing is more than communication06:29 – Customer behaviour and better business decisions10:49 – AI, data, creativity and strategic thinking12:22 – From theory to real business decisions14:39 – Bringing structure to uncertainty
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