Get the Money
Get the Money
Podcast Description
We discuss past, present and future go-to-market tactics and trends. Hear from industry monsters Bobby Napiltonia (magic maker for companies like Salesforce, Twilio and Enlighted), Keith Newman, John Konye and other shaker-bakers on how to Get-the-Money!
Podcast Insights
Content Themes
The podcast dives into various themes surrounding sales and marketing strategies, exploring topics such as trade show optimization, funnel management, and storytelling in content marketing. Notable episodes include insights on leveraging trade shows for lead generation and addressing CRM sync challenges that hinder conversions.
We discuss past, present and future go-to-market tactics and trends. Hear from industry monsters Bobby Napiltonia (magic maker for companies like Salesforce, Twilio and Enlighted), Keith Newman, John Konye and other shaker-bakers on how to Get-the-Money!
Our first recorded roundtable after six text-based newsletters. We decided to pivot towards a modern approach and record our discussions to share with you all. This is newsletter number seven, but Get the Money #1
Q1 is over. If your pipeline isn't delivering, you’ve got 60–90 days to fix it—or risk missing the year entirely. In this episode of Get The Money, we break down the full-funnel reality check:
✅ Bobby on pipeline urgency and event strategy
✅ Keith on crafting story-driven content that matches buyer stages
✅ Ben on the ugly truth about CRM sync issues that kill conversions
This isn’t theory—it’s what’s actually breaking GTM at fast-growing companies and what you can do about it before Q2 slips away.
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