Inbound Unbound
Inbound Unbound
Podcast Description
Welcome to your peek behind the curtain for what's going on with all things inbound marketing.Ever wondered what's going on with Google's latest "helpful" update? What about the real impact of running ads instead of pursuing organic growth? Ever wondered if there's a better search engine out there than Google?There's only one place to find out.Join the p80 team and our guests as we explore behind-the-scenes of digital and online marketing, discuss some current goings-on, and share some first-hand experiences.
Podcast Insights
Content Themes
The podcast focuses on themes such as inbound marketing strategies, B2B web design trends, the implications of AI in marketing, content creation techniques, and brand voice development. For example, episodes include deep dives into effective HubSpot website designs for B2B, maximizing AI for inbound strategies, and understanding the importance of brand authenticity.
Welcome to your peek behind the curtain for what’s going on with all things inbound marketing.
Ever wondered what’s going on with Google’s latest “helpful” update? What about the real impact of running ads instead of pursuing organic growth? Ever wondered if there’s a better search engine out there than Google?
There’s only one place to find out.
Join the p80 team and our guests as we explore behind-the-scenes of digital and online marketing, discuss some current goings-on, and share some first-hand experiences.
Your HubSpot portal might be working — but is your revenue operation?
Too often, companies think they’re solving revenue problems when they’re really just fixing software tickets. A new workflow, dashboard, property, or automation might solve an immediate HubSpot issue, but it doesn’t necessarily address the process, strategy, or alignment problem behind it.
In this episode of Inbound Unbound, Michaela Ryan sits down with Vicki Sonne, Director of Revenue Operations at protocol 80, to break down the difference between tactical HubSpot support and true strategic RevOps.
They discuss why companies get stuck in reactive CRM management, the warning signs that your revenue operations need more than another HubSpot fix, and how strategic RevOps can better align your people, processes, technology, and data around growth.
You’ll learn: • The difference between HubSpot administration and strategic RevOps • Why fixing CRM issues doesn’t always fix the underlying revenue problem • Common signs that your sales, marketing, and customer processes are misaligned • How RevOps helps companies move from reactive problem-solving to scalable processes • What to look for when evaluating the RevOps support your business actually needs
If your team is constantly fixing workflows, rebuilding reports, cleaning up data, or wondering why HubSpot still isn’t delivering the visibility you expected, this conversation is for you.
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