Inbound Unbound
Inbound Unbound
Podcast Description
Welcome to your peek behind the curtain for what's going on with all things inbound marketing.Ever wondered what's going on with Google's latest "helpful" update? What about the real impact of running ads instead of pursuing organic growth? Ever wondered if there's a better search engine out there than Google?There's only one place to find out.Join the p80 team and our guests as we explore behind-the-scenes of digital and online marketing, discuss some current goings-on, and share some first-hand experiences.
Podcast Insights
Content Themes
The podcast focuses on themes such as inbound marketing strategies, B2B web design trends, the implications of AI in marketing, content creation techniques, and brand voice development. For example, episodes include deep dives into effective HubSpot website designs for B2B, maximizing AI for inbound strategies, and understanding the importance of brand authenticity.
Welcome to your peek behind the curtain for what’s going on with all things inbound marketing.
Ever wondered what’s going on with Google’s latest “helpful” update? What about the real impact of running ads instead of pursuing organic growth? Ever wondered if there’s a better search engine out there than Google?
There’s only one place to find out.
Join the p80 team and our guests as we explore behind-the-scenes of digital and online marketing, discuss some current goings-on, and share some first-hand experiences.
Most B2B manufacturers know they should be focusing on high-value accounts. The challenge is knowing how to actually execute ABM without wasting time on unqualified leads.
In this two-part episode, we break down how manufacturers can win big with account-based marketing using HubSpot’s built-in tools. Host Michaela Ryan sits down with Justin Carey, Growth Consultant at protocol80, to walk through what a practical, effective ABM strategy looks like for manufacturers and how HubSpot supports it from planning through execution.
You will learn how to:
- Identify and prioritize high-value target accounts
- Align sales and marketing around the same ABM goals
- Use HubSpot’s ABM features to personalize outreach at scale
- Reduce wasted effort on low-quality leads
- Build an ABM program that actually drives revenue, not just activity
Whether you are new to ABM or looking to improve your current approach, this episode provides a clear, actionable framework tailored specifically for manufacturing marketers using HubSpot.
This episode is split into two parts for easier viewing. Be sure to watch both to get the full ABM playbook.
Ready to put ABM into action? Contact protocol80 to see how their team helps manufacturers plan, launch, and optimize ABM strategies in HubSpot. Visit https://www.protocol80.com/contact to get started.
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