Inbound Unbound
Inbound Unbound
Podcast Description
Welcome to your peek behind the curtain for what's going on with all things inbound marketing.Ever wondered what's going on with Google's latest "helpful" update? What about the real impact of running ads instead of pursuing organic growth? Ever wondered if there's a better search engine out there than Google?There's only one place to find out.Join the p80 team and our guests as we explore behind-the-scenes of digital and online marketing, discuss some current goings-on, and share some first-hand experiences.
Podcast Insights
Content Themes
The podcast focuses on themes such as inbound marketing strategies, B2B web design trends, the implications of AI in marketing, content creation techniques, and brand voice development. For example, episodes include deep dives into effective HubSpot website designs for B2B, maximizing AI for inbound strategies, and understanding the importance of brand authenticity.
Welcome to your peek behind the curtain for what’s going on with all things inbound marketing.
Ever wondered what’s going on with Google’s latest “helpful” update? What about the real impact of running ads instead of pursuing organic growth? Ever wondered if there’s a better search engine out there than Google?
There’s only one place to find out.
Join the p80 team and our guests as we explore behind-the-scenes of digital and online marketing, discuss some current goings-on, and share some first-hand experiences.
In the latest episode of Inbound Unbound, host Michaela Ryan, inbound marketing strategist at protocol 80, welcomes Kathleen Melvin, strategic project manager, for a deep dive into the ever-evolving world of B2B website design—specifically through the lens of HubSpot.
Together, Michaela and Kathleen explore what makes a website truly effective in the B2B manufacturing space and what common missteps can undermine even the most well-intentioned designs. With trends shifting rapidly, they tackle the pressing question: How often should your website be updated—and why does it matter?
From showcasing the must-have features of a high-performing HubSpot website to dissecting outdated elements that are better left behind, this episode is packed with actionable insights. They reveal how B2B manufacturers can leverage smart design to create more compelling user experiences, build credibility, and drive conversions.
Tune in to discover the do’s and don’ts of modern B2B website design, the trends shaping 2025, and how to stay ahead of the curve in an industry where your website is often your best salesperson.
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