Maya Geschwind, Brand Director at TSC Hospitality, joins us to share her journey from back-of-house prep kitchens in LA to steering one of London’s most respected hospitality groups – all with a hands-on approach that spans culinary execution, strategy, and leadership.

We talk about growing up in the kitchen, working every restaurant role from lobster prep to high-volume host, and how she earned her “hospitality degree” through lived experience. Maya reflects on moving from the U.S. to the U.K., the cultural contrasts in operations, and how to keep quality and humility at the core as teams scale. She shares what it means to “taste the spreadsheet,” why success demands constant prioritization, and how real-world context builds credibility in an increasingly corporate hospitality landscape.

If you’ve ever worked a service rush, straddled strategy and operations, or wondered what it takes to build a brand that customers – and teams – believe in, Maya’s story will resonate.