Commercial Edge Podcast with Jon Halpern

Commercial Edge Podcast with Jon Halpern
Podcast Description
The Commercial Edge podcast mission is to help people become more effective and efficient in their commercial role. The podcast is hosted by Jon Halpern a partner at TPG and features conversations with industry leaders in the areas of strategy, execution and organizational performance.
Podcast Insights
Content Themes
The podcast centers on enhancing commercial effectiveness and operational efficiency, with key topics like negotiation strategies, organizational performance, and case studies in the pharmaceutical industry. For instance, recent episodes examine the Inflation Reduction Act's impact on pharma negotiations, highlighting negotiation dynamics, value propositions, and tactical approaches.

The Commercial Edge podcast mission is to help people become more effective and efficient in their commercial role.
The podcast is hosted by Jon Halpern a partner at TPG and features conversations with industry leaders in the areas of strategy, execution and organizational performance.
In this episode of Commercial Edge…
Jon Halpern and Samantha Jouin discuss how leading pharma companies are negotiating the Inflation Reduction Act, focusing on the negotiation process between the government and pharma companies.
They explore the dynamics of power, the structured negotiation process, and the strategic planning required for successful negotiations. Key takeaways include how to develop a strong value proposition, controlling the criteria for evaluation, and the tactical elements of negotiation.
Jon’s key takeaways:
- Focus on your value proposition: strong, clear, differentiated and aligned to underlying needs
- Get control of the evaluation benchmarks, criteria and align with your strengths
- Open Strong and maintain the position throughout the rounds
Reach out to Jon Halpern at [email protected]
Find Samantha Jouin on LinkedIn: https://www.linkedin.com/in/samantha-jouin/
View the video version on Youtube:

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