Inbox to Impact: The Email Marketing Podcast for Nonprofits
Inbox to Impact: The Email Marketing Podcast for Nonprofits
Podcast Description
Inbox to Impact is the go-to podcast for nonprofit leaders looking to amplify their mission and raise more funds through the power of email marketing.
Each episode dives into actionable strategies and inspiring success stories to help nonprofits drive greater impact, increase engagement, and raise more.
Podcast Insights
Content Themes
The podcast covers a range of topics relevant to nonprofits, including email marketing strategies, donor retention, and the optimization of donation pages, with episodes examining how to build effective tech stacks and the role of automation in fundraising processes.
Inbox to Impact is the go-to podcast for nonprofit leaders looking to amplify their mission and raise more funds through the power of email marketing.
Each episode dives into actionable strategies and inspiring success stories to help nonprofits drive greater impact, increase engagement, and raise more.
Summary
In this episode of the Inbox to Impact podcast, Katelyn Baughan and Ted Kriwiel discuss the essential elements of building a modern tech stack for nonprofits. They explore the importance of understanding existing technology, creating effective processes, and the role of automation in nonprofit marketing. Ted emphasizes the need for nonprofits to embrace technology, choose the right tools, and ensure that their teams are trained to use them effectively. The conversation highlights the significance of incremental progress and the importance of having a culture of innovation within nonprofit organizations.
Takeaways
- Building a modern tech stack is essential for nonprofits.
- Understanding your current technology is the first step.
- Creating effective processes is crucial before implementing new tools.
- Naming conventions for emails and documents can save time.
- Automation can significantly improve nonprofit marketing efforts.
- Choosing the right software is vital for organizational success.
- Nonprofits should avoid long-term contracts with software providers.
- Training staff on new technology is essential for successful adoption.
- Incremental progress is key; start with small wins.
- Embrace a culture of innovation and be open to change.
Sound Bites
- ”Whatever technology you have right now is probably just fine.”
- ”The best software in the world can't fix a broken process.”
- ”Don't get married to software. We're month to month.”
- ”You need to have the staff that knows how to use it.”
- ”If you have to code every single email, it's very time consuming.”
- ”There's free trials for everything. Try stuff.”
Chapters
00:00 Introduction to Nonprofit Tech Stacks
03:03 Understanding Tech Stacks and Their Importance
06:01 Creating Effective Processes for Tech Management
09:04 Email Management and Naming Conventions
11:48 Integrating Tools for a Seamless Workflow
15:03 Automation and Its Role in Nonprofit Marketing
18:06 When to Upgrade Your Tech Stack
20:56 Choosing the Right Software for Nonprofits
24:02 The Importance of Training and Culture in Tech Adoption
27:01 Final Thoughts on Embracing Technology
Resources from show
Connect with Katelyn
- Linkedin: Katelyn Baughan https://www.linkedin.com/in/katelyn-baughan/
- Join my email list: http://eepurl.com/gr-QRv
- Instagram: @kb_digital
- Website: katelynbaughan.com
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