Inbox to Impact: The Email Marketing Podcast for Nonprofits
Inbox to Impact: The Email Marketing Podcast for Nonprofits
Podcast Description
Inbox to Impact is the go-to podcast for nonprofit leaders looking to amplify their mission and raise more funds through the power of email marketing.
Each episode dives into actionable strategies and inspiring success stories to help nonprofits drive greater impact, increase engagement, and raise more.
Podcast Insights
Content Themes
The podcast covers a range of topics relevant to nonprofits, including email marketing strategies, donor retention, and the optimization of donation pages, with episodes examining how to build effective tech stacks and the role of automation in fundraising processes.
Inbox to Impact is the go-to podcast for nonprofit leaders looking to amplify their mission and raise more funds through the power of email marketing.
Each episode dives into actionable strategies and inspiring success stories to help nonprofits drive greater impact, increase engagement, and raise more.
Summary
In this episode of the Inbox to Impact podcast, host Katelyn Baughan speaks with Jason Ellinger from Beard and Bowler Productions about the transformative power of video storytelling for nonprofits. They discuss how nonprofits can leverage video to enhance fundraising efforts, engage audiences, and tell compelling stories that resonate with donors. Jason shares insights on crafting effective narratives, the importance of consistency in video content, and practical strategies for nonprofits to create their own videos, even on a limited budget. The conversation emphasizes the necessity of investing in video as a vital tool for increasing impact and fostering deeper connections with supporters.
Takeaways
- Video significantly increases donor engagement and fundraising success.
- Storytelling through video can transform nonprofit campaigns.
- Nonprofits should focus on one compelling story to resonate with audiences.
- The hero’s journey framework is effective in nonprofit storytelling.
- Consistency in video content is key to building audience engagement.
- DIY video strategies can be effective for small nonprofits.Investing in professional video production can yield high returns.
- Repurposing video content across platforms maximizes its impact.
- Understanding the audience’s perspective is crucial in storytelling.
- Nonprofits should utilize available resources to enhance their video efforts.
Sound bites
“Video is really important.””This is where we want to be.””You need to be investing in video.”
Chapters
00:00 Introduction to Nonprofit Video Impact
03:06 The Power of Storytelling in Nonprofits
06:08 Building Tension and Emotional Engagement
09:00 Crafting Compelling Narratives
11:50 The Importance of Structure in Storytelling
15:12 Using Video Across Multiple Channels
18:00 Strategies for Small Nonprofits
20:59 Investing in Professional Video Production
24:04 The Long-Term Value of Video Content
27:02 Conclusion and Resources for Nonprofits
Resources from Jason:
Connect with Katelyn
- Linkedin: Katelyn Baughan https://www.linkedin.com/in/katelyn-baughan/
- Join my email list: http://eepurl.com/gr-QRv
- Instagram: @kb_digital
- Website: katelynbaughan.com
Disclaimer
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