Scale Your Business With Data with Crawford McMillan
Scale Your Business With Data with Crawford McMillan
Podcast Description
The Scale Your Business with Data podcast is the no-fluff guide for leaders who know there’s money buried in their data but need a proven map to dig it up—fast.
Hosted by Graham Crawford (co-founder of Crawford MacMillan and longtime “data whisperer” for high-growth teams), each weekly episode distills decades of front-line experience into conversations you can act on immediately. Forget buzzwords and theoretical frameworks; this show zeroes in on the real-world moves that turn:
- Chaotic spreadsheets into clear signals, so you see which levers actually drive revenue, margin, and customer loyalty.
-Everyday metrics into decision intelligence, so you stop debating dashboards and start reallocating budgets, products, and people with confidence.
-Expensive AI hype into practical advantage, learn how to define and govern data first, then layer automation without sacrificing explainability or control.
-“Hope” strategies into repeatable playbooks—so multi-million-dollar calls happen in minutes, not months.
Whether you’re scaling a startup, steering a Fortune-500 unit, or simply tired of dashboards that look good but do nothing, you’ll walk away each week with:
-Actionable insights you can deploy before the next meeting.
-Battle-tested stories that de-risk your own transformation.
-A clearer mental model for leading people, processes, and technology around data—not the other way around.
-No jargon, no ivory-tower theory—just candid talk, unexpected analogies, and an unwavering focus on value creation.
Subscribe today and join a community that turns hidden numbers into breakout growth.
Podcast Insights
Content Themes
The podcast explores a range of topics focused on data strategy, decision intelligence, and AI implementation. Episodes cover practical aspects such as transforming chaotic spreadsheets into clear signals for revenue growth, optimizing corporate KPIs, and utilizing data for effective decision-making. For instance, one episode features Nick White discussing how data strategy can bridge the gap between data collection and actionable insights, enhancing business performance.
The Transformed with Data podcast is the no-fluff guide for leaders who know there’s money buried in their data but need a proven map to dig it up—fast.
Hosted by Graeme Crawford (co-founder of Crawford McMillan and longtime “data whisperer” for high-growth teams), each weekly episode distills decades of front-line experience into conversations you can act on immediately. Forget buzzwords and theoretical frameworks; this show zeroes in on the real-world moves that turn:
– Chaotic spreadsheets into clear signals, so you see which levers actually drive revenue, margin, and customer loyalty.
-Everyday metrics into decision intelligence, so you stop debating dashboards and start reallocating budgets, products, and people with confidence.
-Expensive AI hype into practical advantage, learn how to define and govern data first, then layer automation without sacrificing explainability or control.
-“Hope” strategies into repeatable playbooks—so multi-million-dollar calls happen in minutes, not months.
Whether you’re scaling a startup, steering a Fortune-500 unit, or simply tired of dashboards that look good but do nothing, you’ll walk away each week with:
-Actionable insights you can deploy before the next meeting.
-Battle-tested stories that de-risk your own transformation.
-A clearer mental model for leading people, processes, and technology around data—not the other way around.
-No jargon, no ivory-tower theory—just candid talk, unexpected analogies, and an unwavering focus on value creation.
Subscribe today and join a community that turns hidden numbers into breakout growth.
The episode of Transformed with Data, Graeme Crawford talks with Allison Tallman, a registered dietitian, about how people fail at nutrition not from lack of data but from turning that data into self-judgment. Allison shares her approach to breaking the diet cycle through mindset shifts and reconnecting with natural hunger cues rather than obsessing over calorie tracking. They discuss the psychology behind sustainable weight loss, why the current protein myths are misleading, and how busy professionals can achieve their health goals without MyFitnessPal or constant food tracking. The conversation explores alternatives to Ozempic, the importance of metabolism health, and practical strategies for mindful eating that lead to lasting change.
0:00 – Ozempic weight concerns
0:24 – Protein myths debunked
0:41 – Breaking diet perfectionism
2:02 – Nutrition data struggles
2:58 – Ozempic vs sustainable methods
4:50 – Weight loss psychology
6:03 – Ozempic insurance issues
7:24 – Nutrition label confusion
9:10 – Weight compound metrics
10:10 – 3M method introduction
11:19 – Metabolism starvation mode
13:36 – Summer body mindset
15:15 – VO2 max longevity
17:17 – Protein requirements myth
19:36 – Protein quality labeling
22:26 – Reconnecting body signals
24:59 – Healing food relationships
26:44 – Intuitive eating children
28:48 – Implementation over knowledge
30:24 – All-or-nothing mentality
32:00 – Finding your why
34:21 – Visual food cues
37:36 – Sleep score pitfalls
38:37 – Ideal client profile
40:47 – Accountability importance
42:00 – Free masterclass resources
44:14 – Final calorie-free advice
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