Scale Your Business With Data with Crawford McMillan
Scale Your Business With Data with Crawford McMillan
Podcast Description
The Scale Your Business with Data podcast is the no-fluff guide for leaders who know there’s money buried in their data but need a proven map to dig it up—fast.
Hosted by Graham Crawford (co-founder of Crawford MacMillan and longtime “data whisperer” for high-growth teams), each weekly episode distills decades of front-line experience into conversations you can act on immediately. Forget buzzwords and theoretical frameworks; this show zeroes in on the real-world moves that turn:
- Chaotic spreadsheets into clear signals, so you see which levers actually drive revenue, margin, and customer loyalty.
-Everyday metrics into decision intelligence, so you stop debating dashboards and start reallocating budgets, products, and people with confidence.
-Expensive AI hype into practical advantage, learn how to define and govern data first, then layer automation without sacrificing explainability or control.
-“Hope” strategies into repeatable playbooks—so multi-million-dollar calls happen in minutes, not months.
Whether you’re scaling a startup, steering a Fortune-500 unit, or simply tired of dashboards that look good but do nothing, you’ll walk away each week with:
-Actionable insights you can deploy before the next meeting.
-Battle-tested stories that de-risk your own transformation.
-A clearer mental model for leading people, processes, and technology around data—not the other way around.
-No jargon, no ivory-tower theory—just candid talk, unexpected analogies, and an unwavering focus on value creation.
Subscribe today and join a community that turns hidden numbers into breakout growth.
Podcast Insights
Content Themes
The podcast explores a range of topics focused on data strategy, decision intelligence, and AI implementation. Episodes cover practical aspects such as transforming chaotic spreadsheets into clear signals for revenue growth, optimizing corporate KPIs, and utilizing data for effective decision-making. For instance, one episode features Nick White discussing how data strategy can bridge the gap between data collection and actionable insights, enhancing business performance.
The Scale Your Business with Data podcast is the no-fluff guide for leaders who know there’s money buried in their data but need a proven map to dig it up—fast.
Hosted by Graeme Crawford (co-founder of Crawford McMillan and longtime “data whisperer” for high-growth teams), each weekly episode distills decades of front-line experience into conversations you can act on immediately. Forget buzzwords and theoretical frameworks; this show zeroes in on the real-world moves that turn:
– Chaotic spreadsheets into clear signals, so you see which levers actually drive revenue, margin, and customer loyalty.
-Everyday metrics into decision intelligence, so you stop debating dashboards and start reallocating budgets, products, and people with confidence.
-Expensive AI hype into practical advantage, learn how to define and govern data first, then layer automation without sacrificing explainability or control.
-“Hope” strategies into repeatable playbooks—so multi-million-dollar calls happen in minutes, not months.
Whether you’re scaling a startup, steering a Fortune-500 unit, or simply tired of dashboards that look good but do nothing, you’ll walk away each week with:
-Actionable insights you can deploy before the next meeting.
-Battle-tested stories that de-risk your own transformation.
-A clearer mental model for leading people, processes, and technology around data—not the other way around.
-No jargon, no ivory-tower theory—just candid talk, unexpected analogies, and an unwavering focus on value creation.
Subscribe today and join a community that turns hidden numbers into breakout growth.
The episode of Scale Your Business With Data, Graeme Crawford sits down with Sukhi Sahni, a senior corporate executive with 20 years of experience in data-driven storytelling and brand communication. They explore how the battle for attention has shifted beyond simple views to meaningful engagement metrics, discussing how authentic human connection combined with strategic data insights drives real business outcomes in today’s fragmented digital landscape. The conversation covers the evolution of marketing metrics, the impact of AI on content creation and customer journeys, and why data should be directional rather than definitive in making multi-million dollar decisions.
Chapter Timestamps:
0:00 – Meeting Customers Where They Are
3:15 – Views vs Engagement Metrics
7:00 – Multi-Touch Attribution Challenges
11:00 – Customer Journey Mapping
14:00 – The Creepy Line
17:00 – Domain Authority and AI
21:00 – Testing at Scale
24:00 – Entry-Level Jobs and AI
28:00 – Authenticity in Content
32:00 – Speed to Market
35:00 – Future of Print Media
39:00 – Local Journalism’s Role
42:00 – Immigrant Perspectives
46:00 – Cultural Context in Marketing
49:00 – Closing Thoughts
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