Not Another Business Podcast with Toby Goodman
Not Another Business Podcast with Toby Goodman
Podcast Description
'Not Another Business Podcast' with Toby Goodman is about creativity, business, and relationships.
The goal? Useful and interesting.
You’re in business. You might be a parent or an introvert.
You’re into being creative, and you value art. You like to travel and prefer the conference corridors over the conference keynotes.
You might struggle with ways of communicating who you are and what you do… so that people in your world are clear on the value you bring and invest accordingly.
Maybe your business is growing like wildfire, and you’re trying to maintain a connection to your team.
Maybe you don’t like starting a sentance with the words ‘my personal brand…’ want to build your profile without feeling like you need to take a shower after spraying your socials with mindless AI-generated blogs and posts to satisfy the algorithm gods.
My career’ has covered two areas:
1. Music
2. Business advisory.
As a gun-for-hire musician, I’ve worked with two Rolling Stones, a Bee Gees, a Spice Girl - toured, played in theatres, on TV and on albums.
As a strategic creative advisor I help my clients communicate and connect to help their businesses grow without falling into the trap of content clown.
Clients include:
Executive coaches, Multi-state oncology organisations and two former United States administrators who are also astronauts!
My book 'Narrow Podcasting' is a best seller.
My online Profitable Pod Method Skills Sessions are also available on request.
You crave simplicity in business and value genuine human connection.
You'll hear
1. Short episode from me on marketing, creativity, positioning, conversations, books and music…
2. Episodes where cool people answer interesting, challenging questions.
3. Episodes where I’ll answer questions from cool people about what they might consider doing next.
To ensure it pops up wherever you listen, just hit follow/subscribe.
You’ll find narrow podcasting, skills sessions, and ways to work with me on narrowpodcasting.com…
One last thing…
My clients all have one thing in common.
They use specific types of conversations to scale and sustain their businesses.
How they do that is revealed in a short video featuring my well-travelled duck - called: ‘GET CLIENTS WITH YOUR PODCAST’
You can get access to it over at narrowpodcasting.com
Podcast Insights
Content Themes
The podcast focuses on themes like creativity, business strategy, and authentic relationships, with episodes that explore topics such as effective communication strategies, the intricacies of personal branding, and innovative marketing approaches. Recent episodes dissect questions on the impact of podcasting on authority and the dynamics of relationship building in business.
‘Not Another Business Podcast’ with Toby Goodman is about creativity, business, and relationships.
The goal? Useful and interesting.
You’re in business. You might be a parent or an introvert.
You’re into being creative, and you value art. You like to travel and prefer the conference corridors over the conference keynotes.
You might struggle with ways of communicating who you are and what you do… so that people in your world are clear on the value you bring and invest accordingly.
Maybe your business is growing like wildfire, and you’re trying to maintain a connection to your team.
Maybe you don’t like starting a sentance with the words ‘my personal brand…’ want to build your profile without feeling like you need to take a shower after spraying your socials with mindless AI-generated blogs and posts to satisfy the algorithm gods.
My career’ has covered two areas:
1. Music
2. Business advisory.
As a gun-for-hire musician, I’ve worked with two Rolling Stones, a Bee Gees, a Spice Girl – toured, played in theatres, on TV and on albums.
As a strategic creative advisor I help my clients communicate and connect to help their businesses grow without falling into the trap of content clown.
Clients include:
Executive coaches, Multi-state oncology organisations and two former United States administrators who are also astronauts!
My book ‘Narrow Podcasting’ is a best seller.
My online Profitable Pod Method Skills Sessions are also available on request.
You crave simplicity in business and value genuine human connection.
You’ll hear
1. Short episode from me on marketing, creativity, positioning, conversations, books and music…
2. Episodes where cool people answer interesting, challenging questions.
3. Episodes where I’ll answer questions from cool people about what they might consider doing next.
To ensure it pops up wherever you listen, just hit follow/subscribe.
You’ll find narrow podcasting, skills sessions, and ways to work with me on narrowpodcasting.com…
One last thing…
My clients all have one thing in common.
They use specific types of conversations to scale and sustain their businesses.
How they do that is revealed in a short video featuring my well-travelled duck – called: ‘GET CLIENTS WITH YOUR PODCAST’
You can get access to it over at narrowpodcasting.com
Victoria Hampson is a business consultant with over three decades of global experience working with major brands. But right now, she’s rethinking how to use her reputation and credibility to build the business she actually wants.
In this strategic conversation, I help Vicky move from vague messaging to powerful positioning. We explore how to make your podcast a true asset—one that deepens relationships, creates real sales conversations, and grows your business… without chasing downloads or algorithms.
Game Plan Talking Points:
• Why Being “For Everyone” Hurts Your Business
• The Power of Saying “Right Now I Work With…”
• How Specificity Activates Referrals
• When and Why to Use Dynamic Ad Insertion
• Choosing Guests Who Become Clients, Referrers, or Partners
• Interviewing with Insight: Better Questions, Better Results
• Why Numbers Don’t Matter (Time and Money Do)
• The Case for Delivery Assets Over Vanity Metrics
• Building Bond Through Memory and Voice
• Why Pod Match Might Be Hurting You
• The “Post-Coital Pod Moment” That Builds Business
• Making Podcasting the Prize—Not the Content Filler
12 Reasons to Listen…
• Why “I Help Everyone” Doesn’t Work
It’s at 05:00
• How to Choose a Clear Niche (Without Marrying It)
It’s at 08:00
• Using “Right Now I Work With…” as a Positioning Move
It’s at 09:00
• Creating Referrals Through Specific Messaging
It’s at 10:00
• Why You Don’t Need a Popular Podcast
It’s at 15:30
• Understanding Dynamic Ad Insertion
It’s at 16:00
• Sending a Podcast as a Pre-Call Asset
It’s at 17:00
• Metrics That Matter
It’s at 20:00
• How to Ask Questions People Remember
It’s at 26:00
• The Guest Criteria That Actually Builds Business
It’s at 35:00
• How to Use a Podcast to Save Time, Not Just Market
It’s at 32:00
• Why Podcast Dating Sites aren’t the Win You Think It Is
It’s at 40:00
Time-stamps:
00:00 Rethinking What Podcasting Is For
05:00 Why Vague Messaging Doesn’t Convert
08:00 The “Pick a Lane” Strategy
09:00 Positioning with “Right Now I Work With…”
10:00 How Specifics Spark Referrals
15:30 Popular ≠ Profitable
16:00 Dynamic Ad Insertion Explained
17:00 Sending Podcasts Instead of Sales Decks
20:00 Time and Money: The Only Metrics That Matter
26:00 Memory, Emotion, and Questions That Land
32:00 Using Podcasts as Delivery Assets
35:00 Who Should You Actually Invite On?
40:00 The Problem with Pod Dating and Guest Apps
Guest Deets:
Never miss an episode:
Here are three ways I can help you with your business:
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Disclaimer
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