Marketing Musicology
Marketing Musicology
Podcast Description
The Marriage of Commerce and Culture
Podcast Insights
Content Themes
Focuses on the impact of sound in marketing and branding, with episodes covering a variety of topics such as the creation of iconic anthems, the science behind music's influence on consumer behavior, and case studies like Lee Greenwood's 'God Bless the USA' and the sonic branding strategies of companies like Coca-Cola and T-Mobile.
The Marriage of Commerce and Culture
Author of the new book “Sound Affects”
Founder www.betterlistening.today/yes
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