The Experience Strategy Podcast
The Experience Strategy Podcast
Podcast Description
With over 100 episodes, the Experience Strategy Podcast is that secret superpower that helps strategists around the world grow their business acumen. Your hosts, Aransas Savas, Joe Pine, and Dave Norton discuss the most important topics in the business world, but they do it by focusing on the experiences and transformations that customers attain.
Learn more at https://experiencestrategypodcast.com and https://www.stonemantel.co/ theexperiencestrategist.substack.com
Podcast Insights
Content Themes
The podcast explores various themes within experience strategy, discussing topics such as customer-centric transformations, experiential retail, and the impact of technology on experiences. Specific episodes delve into current trends, such as Cracker Barrel's efforts to modernize its brand and the role of AI in healthcare experiences, reflecting a commitment to practical applications of experience design.
With over 100 episodes, the Experience Strategy Podcast is that secret superpower that helps strategists around the world grow their business acumen. Your hosts, Aransas Savas, Joe Pine, and Dave Norton discuss the most important topics in the business world, but they do it by focusing on the experiences and transformations that customers attain.
Learn more at https://experiencestrategypodcast.com and https://www.stonemantel.co/
Adweek just did a write up on Uber’s new ad campaign and we found reasons to concur with the article and take what Uber is doing farther. In this episode of the Experience Strategy Podcast, hosts Aranzas Savas, Joe Pine, and Dave Norton discuss Uber’s new advertising campaign, focusing on its storytelling approach and the importance of experiences in marketing. They explore how Uber positions itself as a service that enables meaningful experiences, the emotional, social, and systemic jobs it could fulfill, and the broader implications for brands in commoditized industries. The conversation also delves into the significance of modes and situations in user experience, and how universal storytelling can resonate with diverse audiences.
Takeaways
* Uber’s new campaign emphasizes storytelling over traditional advertising.
* Experiences are crucial for differentiation in a commoditized market.
* Uber positions itself as an enabler of meaningful experiences.
* The campaign highlights reliability and dependability as key selling points.
* Emotional and social jobs are opportunity areas for Uber experiences.
* The storytelling is both universal and situational–and Tiktokky
* Modes and situations play a significant role in Uber experiences.
Chapters
00:00 Introduction to Uber’s New Campaign01:40 The Power of Storytelling in Advertising04:00 Experiences as Differentiation in Marketing07:28 The Role of Uber in Enabling Experiences09:47 Promises and Expectations in Service12:06 Social and Emotional Jobs of Uber13:47 Aspirational and Systemic Jobs to Be Done16:35 Modes and Situations in User Experience20:17 Universal Storytelling in Advertising22:24 Conclusion and Future Discussions
Read more
https://www.adweek.com/brand-marketing/uber-drives-home-the-power-of-showing-up-in-new-on-our-way-ad/
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https://www.stonemantel.co
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