Join Leah Cottham and Frank Berretty, Senior Manager of Employee Success People Consultants for EMEA at Salesforce, as they explore what it takes to scale people operations across one of the world’s most dynamic companies. With 9 years at Salesforce, Frank has witnessed the company transform from transactional HR to strategic, AI-powered people operations spanning multiple regions and cultures.

Frank shares how Salesforce moved from local HR models to centralized, scalable systems that serve employees from Stockholm to Dubai. He breaks down the People Consultant role, explains how they use data and feedback loops to solve hundreds of employee tickets, and reveals the technology behind their self-service approach. The conversation covers onboarding in remote environments, maintaining culture across different countries, and the constant trade-offs between efficiency and human impact at scale.

Key topics covered:

[00:00] Intro

[02:16] Frank’s 9 year journey at Salesforce

[03:13] Salesforce transformation and HR evolution

[05:19] Adapting to constant change challenges

[06:06] Distributed work vs traditional models

[08:39] Technology enabling global scalability

[10:14] Early career misconceptions about value

[11:32] Remote onboarding challenges and solutions

[17:52] Global people programs vs local flexibility

[23:31] People consultant role breakdown

[27:14] Business impact without the team

[29:59] Balancing efficiency with human impact

[34:06] AI creating jobs not replacing them

[36:04] AI agents transforming daily workflows

[41:35] EMEA expansion advice for HR professionals

[43:23] Values staying constant through growth

Discover how AI is reshaping HR work and why Frank believes the future belongs to those who embrace these tools rather than fear them.