Affinity Podcast
Podcast Description
Welcome to Affinity, A FINN Partners Podcast, where we explore the power of transformative marketing communications. Each episode unpacks how brands connect with audiences, how movements take shape, and how compelling storytelling drives real results.
If you’re interested in insights from the front lines of business transformation and digital strategy, this podcast is for you. We feature voices from across industries who are using smart strategy, creativity, and collaboration to make a meaningful impact.
Affinity spotlights the ideas and stories shaping today’s digital world—and tomorrow’s.
Podcast Insights
Content Themes
The podcast focuses on transformative marketing communications, digital strategy, and storytelling, with episodes tackling topics such as the impact of customer data on brand experiences and the importance of complying with privacy regulations like GDPR, fostering a connection between brands and their audiences.

Welcome to Affinity, A FINN Partners Podcast, where we explore the power of transformative marketing communications. Each episode unpacks how brands connect with audiences, how movements take shape, and how compelling storytelling drives real results.
If you’re interested in insights from the front lines of business transformation and digital strategy, this podcast is for you. We feature voices from across industries who are using smart strategy, creativity, and collaboration to make a meaningful impact.
Affinity spotlights the ideas and stories shaping today’s digital world—and tomorrow’s.
In this episode, Aleksandra King speaks with FINN’s Matt Bostrom and Elliott King about the ever-changing world of client-agency relationships in the global and local marketing landscape. Explore how brands can get the most out of working with global marketing agencies, including understanding cultural nuances and the need for cohesive marketing strategies across various disciplines.
Whether you’re a brand seeking to optimize your agency partnerships or an agency looking to sharpen your own marketing strategies, this episode offers expert perspectives to help you navigate the evolving landscape and prepare for the future of marketing.

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