Affinity Podcast
Podcast Description
Welcome to Affinity, A FINN Partners Podcast, where we explore the power of transformative marketing communications. Each episode unpacks how brands connect with audiences, how movements take shape, and how compelling storytelling drives real results.
If you’re interested in insights from the front lines of business transformation and digital strategy, this podcast is for you. We feature voices from across industries who are using smart strategy, creativity, and collaboration to make a meaningful impact.
Affinity spotlights the ideas and stories shaping today’s digital world—and tomorrow’s.
Podcast Insights
Content Themes
The podcast focuses on transformative marketing communications, digital strategy, and storytelling, with episodes tackling topics such as the impact of customer data on brand experiences and the importance of complying with privacy regulations like GDPR, fostering a connection between brands and their audiences.
Welcome to Affinity, A FINN Partners Podcast, where we explore the power of transformative marketing communications. Each episode unpacks how brands connect with audiences, how movements take shape, and how compelling storytelling drives real results.
If you’re interested in insights from the front lines of business transformation and digital strategy, this podcast is for you. We feature voices from across industries who are using smart strategy, creativity, and collaboration to make a meaningful impact.
Affinity spotlights the ideas and stories shaping today’s digital world—and tomorrow’s.
In this episode, Aleksandra King speaks with Chris King of Medite Smartply and FINN Partners’ Elliot King about the challenges and opportunities of brand marketing in highly commoditized industries.
They explore how Medite Smartply builds brand value and visibility while connecting with diverse audiences across 20 international markets, from construction to furniture manufacturing. The discussion dives into integrated marketing and brand strategy, effective brand positioning, and the importance of maintaining relevance in competitive markets. They also share how data-driven decisions help balance profitability with responsible sourcing and sustainability.
Whether you’re a business navigating complex supply chains or a marketer aiming to stand out in a crowded market, this episode offers valuable insights into creating brand differentiation, sharpening your brand positioning, and elevating your visibility to stay agile and prepared for the future.
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