Victoria Banaszczyk is Head of Content at Centerlock Media, a digital marketing agency that helps small and service‑based businesses grow through tailored, affordable solutions. Centerlock specializes in SEO, Google Ads, and social media advertising to help clients reach the right customers and strengthen their online presence. Victoria’s background includes corporate communications, digital marketing, social media strategy, and freelance marketing. She has recent experience in the tech sector, focusing on digital transparency and AI. Ranked Top 100 in Content Marketing and Copywriting, she shares honest insights about AI, social media, content strategy, human‑centered communication, and building an audience that lasts beyond the algorithm.

In this episode, Victoria opens up about her journey from freelance marketing and corporate communications to helping build a growing family business. She talks about how content creation has changed over the years, why authenticity matters more in the AI era, and how creators can grow on LinkedIn without sounding like everyone else. The conversation also explores creativity, personal branding, and balancing work, ambition, and family life.

Connect with Victoria:
https://www.linkedin.com/in/victoriabanasz/
https://stan.store/toastsocial
https://centerlockmedia.com/

Timestamps:
00:00 – Personal branding in the AI era
01:10 – Introduction
01:49 – Victoria’s background and career journey
04:11 – Motherhood and changing career paths
04:56 – Creativity outside social media
05:56 – Freelancing while studying and raising a child
08:18 – The evolution of social media marketing
09:32 – Discovering LinkedIn
10:45 – Building a personal brand through experimentation
12:12 – Early LinkedIn content and learning the platform
13:39 – Humor, memes and relatable content
16:21 – LinkedIn growth advice
17:49 – Overthinking content creation
18:53 – AI-generated content and authenticity
20:27 – Using AI tools effectively
21:25 – AI comments and online engagement
26:43 – Working with AI before it became mainstream
30:35 – The future of AI and work
32:52 – Favorite AI tools
33:30 – Running a family marketing business
36:58 – Finding clients through networking and referrals
39:20 – Using LinkedIn to build trust and credibility
41:50 – Hobbies, painting and life outside work
43:33 – Book recommendations
45:02 – Newsletter and where to find Victoria
46:17 – Favikon partnership and creator opportunities
47:31 – Final message on staying human online Connect with Tomas:
X: https://x.com/TomasLoucky⁠⁠⁠
Stan: https://stan.store/Tommen
LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠
Instagram: https://www.instagram.com/thisistommen/⁠⁠

More:
Links: https://linktr.ee/produced_by⁠⁠⁠
Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠

Tools & gear that support the show:Metricool: https://f.mtr.cool/HRJBZKRiverside: https://riverside.sjv.io/vDnDodFavikon: https://www.favikon.com?fpr=tommenRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bf

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