Fatima Khan is a LinkedIn coach and personal branding expert who helps coaches, consultants, and B2B founders turn their profiles into lead-generating powerhouses. With a six-figure consulting business and a reputation as one of the Top 24 Marketers to Follow in 2024, she knows exactly what it takes to stand out. Recognized among the Top 200 LinkedIn Female Creators Worldwide, Fatima shares her strategies through LinkedIn Tea, a newsletter and coaching program that has helped thousands grow and monetize their personal brands.

In this episode, Fatima gives us an inside look at how she built a thriving brand on LinkedIn, scaled her business, and grew a following of over 65,000, all while balancing entrepreneurship and motherhood. She shares actionable insights on creating content that attracts opportunities, staying consistent, and making real progress toward your goals. If you want to take your LinkedIn game to the next level, this is a must-listen.

Connect with Fatima:
https://linkedin-tea.kit.com/7c05eb478b
https://www.linkedin.com/in/fatima-rasheed-khan/

Timestamps:
00:00 – Fear of posting on LinkedIn
01:14 – Intro: Who is Fatima
02:37 – Realising LinkedIn’s potential
04:04 – Job hunt struggles and motivation
06:12 – Regret about starting late
07:14 – Why LinkedIn is different
09:45 – Overcoming fear of judgement
11:26 – Finding your ‘why’
13:35 – How her strategy changed
17:04 – Power of LinkedIn community
18:09 – Staying consistent through engagement
20:15 – Building support through comments
21:09 – Consistency struggles
22:53 – Balancing brand and business
24:41 – Routines as a new mom
26:42 – Advice for entrepreneurial mums
29:16 – Escaping comparison
30:51 – Becoming an inspiration
32:14 – People who shaped her journey
35:48 – Tips for growing on LinkedIn
39:15 – Why storytelling works
41:07 – Sharing transformation stories
41:33 – Using AI for content
42:06 – ChatGPT vs DeepSeek
43:21 – Prompting AI better
45:33 – Staying updated on AI
46:55 – Her creative past
48:07 – Dream to return to painting
48:34 – Expanding beyond LinkedIn
49:08 – Meaning behind “LinkedIn Tea”
50:02 – Book rec: How to Win Friends
53:45 – Final advice: just start Connect with Tommen:
X: https://x.com/TomasLoucky⁠⁠⁠
LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠
Instagram: https://www.instagram.com/thisistommen/⁠⁠

More:
FenPost: https://fenpost.com/
Links: https://linktr.ee/produced_by⁠⁠⁠
Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠
Patreon: https://www.patreon.com/ProducedByPodcast⁠⁠⁠/

Podcasting tools I recommend:
Riverside: ⁠https://riverside.fm/?utm_campaign=campaign_2&utm_medium=affiliate&utm_source=rewardful&via=tomas-loucky
Headliner: https://make.headliner.app/referral/tom.loucky_lVrXz9
Podsqueeze: https://podsqueeze.com/?ref=tomas
FenPost: https://fenpost.com/?via=tomas
Cleanvoice: https://cleanvoice.ai/

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