Quo Vadis: AdTech Economic Forum Podcast

Quo Vadis: AdTech Economic Forum Podcast
Podcast Description
This podcast series is dedicated to one-to-one interviews with the speakers who take the stage at the AdTech Economic Forum.
Podcast Insights
Content Themes
The podcast explores various themes within the AdTech industry, with episodes discussing the evolution of advertising, the impact of AI and data privacy laws, and the shifting dynamics of ad monetization with examples including discussions on the importance of distribution channels and the future of linear TV.

This podcast series is dedicated to one-to-one interviews with the speakers who take the stage at the AdTech Economic Forum.
💡 Takeaways:
- 🤝 Importance of Relationships in Dealmaking: In a competitive investment environment, building strong, authentic relationships with founders can be crucial for securing an allocation in a desirable deal.
- 💰 Limited Liquidity in the VC Market: The current venture capital market is characterized by a “drought of liquidity” due to fewer IPOs and M&A deals, which has limited the distributions that LPs (limited partners) receive from funds.
- 💡 The “What to Make” Challenge: As AI makes content creation faster and more accessible, the strategic value is shifting from creation to decision-making.
- ⚖️ Flexibility in Investment Strategy: Smaller venture funds can be more flexible in their approach to leading versus co-investing in deals.
- 👔 Evolution of Key Hires: The needs of a startup change as it grows, meaning the roles of key leaders like a sales head or CFO also evolve.
- 📉 Historical Aversion to Ad Tech: Historically, many VCs have shied away from investing in ad tech due to several factors, including the difficulty of competing with dominant players like Google, low barriers to entry leading to squeezed middlemen, and a shift in market valuations that favored SaaS revenue over advertising revenue.
📚 Chapters:
3:33: Fund Formation and Structure
7:43: General Partner Commitments and Fund Structure
9:46: Fundraising Strategy and Investment Thesis
14:14: Investing in AdTech vs. Martech
20:25: Deal Flow: Inbound vs. Outbound
28:27: Leading Investments vs. Co-investing
36:11: Qualities of Successful Founders
42:52: AI’s Impact on Industry Stacks
🎙 Guest: Sim Blaustein
🎤 Host: Tom Triscari
📺 Sponsors: Anonymised & Yahoo!

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