On the House
Podcast Description
Interviewing the biggest and brightest in tech, SaaS, and AI — entrepreneurs, marketers, salespeople, and more.
Podcast Insights
Content Themes
Focuses on themes of B2B marketing, technology trends, and entrepreneurship with episodes highlighting case studies like Tas Bober's transition from journalism to B2B marketing and insights on landing page effectiveness.
Interviewing the biggest and brightest in tech, SaaS, and AI — entrepreneurs, marketers, salespeople, and more.
Kicking things off with Tas Bober — founder of The Scroll Lab and co-host of Notorious B2B.We covered:
- Her journey from journalism to B2B marketing
- Lessons from corporate to consulting
- Why most B2B landing pages are built wrong
- Consumption metrics vs conversion metrics
- The real secrets of B2B and SaaS marketing
If you care about real marketing (not vanity metrics), you’ll like this one.Follow Tas:→ DM her on LinkedIn→ Access her free resource hub
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