A lot to get to this week on the podcast. Maybe next time an outlet tries to lift ideas from us, we’ll get cited. 

After The Athletic decided to take our idea about ownership in college sports (2:49), we’ll examine their top-10 list of college football valuations – and where we think they made a big mistake. Either way, college presidents are seeing dollar signs. When will they be crazy enough to act on this idea?

After seeing this intriguing article from Nielsen on media consumption, our minds shifted to sports television rights (17:47) and why we think ESPN is going to have to pay the piper for college football. We unpack behind-the-scenes details of the origins of the SEC Network and why those early philosophies may doom the Worldwide Leader moving forward.

And finally, when we thought we’d seen it all in college sports, we found an athletic director who outdid everyone for stupidity (43:44). Boggs is Up To His Ears and lets him know about it.

While awaiting for their check to come in the mail, we decided to let Nostalgia Gummies and 25-Hour Energy go ahead and run their ads (41:18). But, we promise this is the last time this is going to happen!

This episode was produced and written by Brandon Barca and Andy Boggs.

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