Craft on Tap, Now Serving Growth Marketing for RIAs
Craft on Tap, Now Serving Growth Marketing for RIAs
Podcast Description
Funny marketing advice for financial advisors from Craft Impact CEO Stephen Beach & Marketing Strategist Faustin Weber (two dads!). We share practical methods helping RIAs find clients & build their practice. Learn specific ways to attract good-fit clients online, get answers to common marketing questions, & discover what's working now. Expect clear tips, a down-to-earth perspective, and laughs. Focus on clients, not confusing tactics. Subscribe for weekly RIA marketing know-how! Learn more: craftimpact.com #CraftImpact #Marketing #RIAs
Podcast Insights
Content Themes
Focuses on practical marketing methods for Registered Investment Advisors (RIAs), with episodes covering topics like setting effective marketing KPIs, the ROI of podcasting for advisors, and understanding marketing ROI timelines, offering actionable insights like aligning KPIs with growth goals and maximizing content reach.
Welcome to Craft on Tap: Growth Marketing for RIAs by Craft Impact. We’re the dedicated marketing partner serving as an outsourced CMO + digital marketing team for RIAs. This pod combines industry expertise with a refreshing approach (and the occasional dad joke). Our goal is to help you avoid random “acts of marketing.” Expect real advice delivered with personality. Subscribe for untapped potential! #RIAMarketing #CraftImpact
As more searches end in a Google AI overview instead of a blue link, Stephen Beach and Faustin Weber explain why Local Service Ads are worth considering for your RIA
What makes Local Service Ads different from a standard Google Ads campaign
Why these ads only fire for people already searching to hire an advisor
The debt consolidation problem hiding inside ”financial advisor near me” searches
Using zip code targeting to steer ads toward wealthier prospects
The ID checks, license verification, and walkthrough video Google now requires
Two qualified leads in one week: a real result from a 150-review client
đź•’ Timestamps:
(0:00) Intro: Why Google Local Service Ads deserve a spot in an advisor's marketing strategy
(4:33) Google Local Service Ads vs. Google Ads: What's the difference?
(7:43) Why Local Service Ads attract bottom-of-the-funnel prospects
(9:10) The biggest challenge: Paying for unqualified leads
(10:30) Best use cases: New office locations, new markets, and growth opportunities
(13:00) How targeting wealthy ZIP codes helps improve lead quality
(16:20) Why getting Local Service Ads up and running takes more work than expected
(20:45) Preparing your team to handle calls and convert qualified leads
(23:35) Real-world impact: How the right foundation led to early client wins
(26:00) Closing exercise: Building a follow-up process that turns leads into clients
Subscribe for more Craft on Tap episodes.
#CraftOnTap #RIAMarketing #GoogleAds #FinancialAdvisorMarketing #GEO #RIAGrowth #FinancialAdvisors #RIAMarketing #MarketingROI #CraftImpact
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
Â
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.