Craft on Tap, Now Serving Growth Marketing for RIAs
Craft on Tap, Now Serving Growth Marketing for RIAs
Podcast Description
Funny marketing advice for financial advisors from Craft Impact CEO Stephen Beach & Marketing Strategist Faustin Weber (two dads!). We share practical methods helping RIAs find clients & build their practice. Learn specific ways to attract good-fit clients online, get answers to common marketing questions, & discover what's working now. Expect clear tips, a down-to-earth perspective, and laughs. Focus on clients, not confusing tactics. Subscribe for weekly RIA marketing know-how! Learn more: craftimpact.com #CraftImpact #Marketing #RIAs
Podcast Insights
Content Themes
Focuses on practical marketing methods for Registered Investment Advisors (RIAs), with episodes covering topics like setting effective marketing KPIs, the ROI of podcasting for advisors, and understanding marketing ROI timelines, offering actionable insights like aligning KPIs with growth goals and maximizing content reach.
Welcome to Craft on Tap: Growth Marketing for RIAs by Craft Impact. We’re the dedicated marketing partner serving as an outsourced CMO + digital marketing team for RIAs. This pod combines industry expertise with a refreshing approach (and the occasional dad joke). Our goal is to help you avoid random “acts of marketing.” Expect real advice delivered with personality. Subscribe for untapped potential! #RIAMarketing #CraftImpact
Should you panic about AI search optimization? Are your prospects really finding financial advisors through ChatGPT?
Stephen Beach and Faustin Weber discuss the rapidly evolving world of AI search and its implications for financial advisory firms.
We cover:
- Why Google’s AI overview “alligator effect” is crushing traditional website traffic.
- The 6-step GEO (Generative Engine Optimization) framework that works.
- Why Reddit gets cited 25% of the time in ChatGPT responses.
⏱️ Timestamps:
(0:00) Welcome & the AI search overview
(2:10) The “alligator effect” destroying traditional search traffic
(4:45) Real client data: AI search leads are increasing (but should you panic?)
(8:15) The two types of people using AI search and why it matters
(11:45) Why only 1% of people click AI search citations
(15:20) The 6-step framework for showing up in AI search results
(23:00) E-E-A-T methodology: Experience, Expertise, Authority, Trust
(31:00) Why content distribution across multiple channels is critical
(37:10) Reddit and YouTube: The secret weapons for AI citations
(41:50) Practical steps you can take today (without abandoning what works)
Before you restructure your entire marketing strategy around AI search, listen to this reality check on what’s working for financial advisory firms right now.
#FinancialAdvisors #AISearch #SEO #ChatGPT #RIAMarketing #GEO
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