Craft on Tap, Now Serving Growth Marketing for RIAs
Craft on Tap, Now Serving Growth Marketing for RIAs
Podcast Description
Funny marketing advice for financial advisors from Craft Impact CEO Stephen Beach & Marketing Strategist Faustin Weber (two dads!). We share practical methods helping RIAs find clients & build their practice. Learn specific ways to attract good-fit clients online, get answers to common marketing questions, & discover what's working now. Expect clear tips, a down-to-earth perspective, and laughs. Focus on clients, not confusing tactics. Subscribe for weekly RIA marketing know-how! Learn more: craftimpact.com #CraftImpact #Marketing #RIAs
Podcast Insights
Content Themes
Focuses on practical marketing methods for Registered Investment Advisors (RIAs), with episodes covering topics like setting effective marketing KPIs, the ROI of podcasting for advisors, and understanding marketing ROI timelines, offering actionable insights like aligning KPIs with growth goals and maximizing content reach.
Welcome to Craft on Tap: Growth Marketing for RIAs by Craft Impact. We’re the dedicated marketing partner serving as an outsourced CMO + digital marketing team for RIAs. This pod combines industry expertise with a refreshing approach (and the occasional dad joke). Our goal is to help you avoid random “acts of marketing.” Expect real advice delivered with personality. Subscribe for untapped potential! #RIAMarketing #CraftImpact
Is your LinkedIn strategy falling behind the platform's latest changes?
In this latest Craft on Tap Podcast episode, Stephen Beach and Faustin Weber discuss what's working (and what's not) on LinkedIn heading into 2026, including practical tips that independent financial advisors can implement right away.
We cover:
- Why LinkedIn reduced organic reach and what you can do about it
- The commenting strategy that beats posting (yes, really)
- How to use the ”Waffle House/Walmart” approach to grow your following
- Profile optimization fundamentals that most advisors miss
- The marketing waiting room vs. sales waiting room framework for content
- Current LinkedIn algorithm insights from November 2025
- Best practices for posting frequency, timing, and format
- How to determine if LinkedIn should even be a priority channel for your target audience
⏱️ Timestamps:
(03:25) Why LinkedIn is still the best platform for certain audiences
(08:05) Using Spark Toro to identify where your audience actually lives online
(12:00) Profile optimization fundamentals (follow first, headline, banner)
(17:15) The ”15-minute Friday” strategy for growing your network
(26:40) The power of commenting over posting
(27:45) The ”Waffle House/Walmart” commenting strategy explained
(37:05) What to post on personal vs company accounts
(39:10) Marketing waiting room vs sales waiting room content
(46:40) Post timing, frequency, and format best practices
(50:40) Latest algorithm updates from November 2025
Whether you're a social media rookie or looking to up your LinkedIn strategy game for 2026, this episode offers actionable social media marketing and branding tips for building your professional brand and attracting the right prospects (dad jokes included).
Craft Impact is a growth marketing agency that helps financial advisors reach their AUM goals through strategic marketing. Subscribe to Craft on Tap on YouTube and learn more about our services at craftimpact.com
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