In the Mind of a Distributor
In the Mind of a Distributor
Podcast Description
No one teaches you how to run a distribution business. There’s no playbook for navigating shifting markets, growing sales, or making the right bets on technology. The best distributors figure it out by talking to the right people and learning from experience.That’s what In the Mind of a Distributor is all about. Each month, Benj Cohen—founder of Proton, the CRM built for distributors—sits down with industry leaders, from owners to operators to sales pros, to break down what’s working, what’s not, and where the industry is headed.If all goes well, listeners will leave each episode a little sharper, a little more informed, and a step ahead of the competition.
Podcast Insights
Content Themes
Covers various aspects of the distribution business including sales strategies, market trends, and technological advancements, with episodes like the one featuring Chuck Cohen discussing scaling a business from $85 million to over $1 billion, emphasizing long-term planning and customer-centric services.

No one teaches you how to run a distribution business. There’s no playbook for navigating shifting markets, growing sales, or making the right bets on technology. The best distributors figure it out by talking to the right people and learning from experience.
That’s what In the Mind of a Distributor is all about. Each month, Benj Cohen—founder of Proton, the CRM built for distributors—sits down with industry leaders, from owners to operators to sales pros, to break down what’s working, what’s not, and where the industry is headed.
If all goes well, listeners will leave each episode a little sharper, a little more informed, and a step ahead of the competition.
Chuck Cohen is back on In the Mind of a Distributor. This time, he's pulling back the curtain on the biggest structural bet in Benco Dental's nearly 100-year history: reorganizing the entire company into three distinct divisions under a new holding company.
Chuck breaks down why they made the move, how it's designed to unlock faster growth and higher margins, and what it took to get there, including the lessons learned from years of early experiments in services before solutions became a core part of the business.

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