This episode of EnviroEducate dives into the story of Ryan Gellert, the CEO of Patagonia, and how he helped transform one of the world’s most iconic outdoor brands into a model for purpose-driven business.

From his early days scaling mountains in the Dolomites to steering Patagonia through its bold decision to give itself away, turning all profits into funding for environmental protection, Gellert’s journey challenges everything we think we know about success, leadership, and capitalism.

We’ll unpack his philosophy of humility and stewardship, and how Patagonia’s mantra, “The Earth is our only shareholder” , is reshaping what it means for companies to thrive in a time of climate crisis. You’ll hear how Gellert and founder Yvon Chouinard reimagined profit not as an end goal, but as a means to regenerate the planet, protect communities, and inspire a new generation of ethical entrepreneurs.

And most importantly, we’ll explore what this means for you, how small, intentional actions like buying consciously, protecting local ecosystems, and using your voice for change can turn purpose into progress. Because these aren’t just feel-good gestures; they help you live with greater alignment between your values and your daily choices.Link to the weekly 'The Planet Perspective' Newsletter⁠ featuring a different global changemaker each week, from prime ministers to advocacy leaders, and exploring their positive impact on society. Each edition shares one inspiring story starting from their early journey, one powerful insight into their philosophy, and real actions you can take to lead with purpose and create change in a rapidly evolving world.Disclaimer: This newsletter is for educational and editorial purposes only. It reflects publicly available information and independent commentary. While every effort has been made to ensure accuracy, some quotations or anecdotes are paraphrased or interpreted from public interviews.