Mind Your REAL ESTATE Business: Coaching to Close

Mind Your REAL ESTATE Business: Coaching to Close
Podcast Description
This podcast cuts through the noise to help realtors build smarter, more strategic businesses—without wasting money on gimmicks. We dive into the myths around Realtor Coaching and why so many agents think they can buy their way to success, when the real solution is about mindset, systems, and strategy. You'll hear honest conversations about the broken Real Estate Coaching industry—where too often the focus is on selling programs instead of actually helping realtors grow. Whether you're new to the game or a seasoned pro, this is where Realtor Coaching gets real, and Real Estate Coaching gets redefined.
Podcast Insights
Content Themes
Centers around realistic strategies in the real estate industry, addressing topics like mindset, systematic approaches, and ethical growth tactics. Notable episodes include discussions on surviving market downturns, the importance of goal setting, and building authentic client relationships, challenging conventional notions of success in real estate coaching.

This podcast cuts through the noise to help realtors build smarter, more strategic businesses—without wasting money on gimmicks.
We dive into the myths around Realtor Coaching and why so many agents think they can buy their way to success, when the real solution is about mindset, systems, and strategy.
You’ll hear honest conversations about the broken Real Estate Coaching industry—where too often the focus is on selling programs instead of actually helping realtors grow.
Whether you’re new to the game or a seasoned pro, this is where Realtor Coaching gets real, and Real Estate Coaching gets redefined.
”Want to wow your clients without even trying?”
Chris Cook dives into the secret sauce behind consistent, scalable, and client-pleasing real estate operations: standard operating procedures (SOPs).
From a last-minute scramble caused by not having proper systems in place to a passionate breakdown of how SOPs transform a chaotic business into a flourishing one.
He shares how he segments his business, empowers his team, avoids repeated mistakes, and elevates client experiences — all through clear, intentional documentation.
Listen for:
1:13 Repeat-Proof Your Business
4:35 SOPs by Business Segment
6:15 The Art of Exceeding Expectations with SOPs
8:52 Automate, Delegate, and Scale with Confidence
Connect with Chris Cook, Salesperson and Executive Director of The Halyard Group of RE/MAX Hallmark®

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