Mind Your REAL ESTATE Business: Coaching to Close

Mind Your REAL ESTATE Business: Coaching to Close
Podcast Description
This podcast cuts through the noise to help realtors build smarter, more strategic businesses—without wasting money on gimmicks. We dive into the myths around Realtor Coaching and why so many agents think they can buy their way to success, when the real solution is about mindset, systems, and strategy. You'll hear honest conversations about the broken Real Estate Coaching industry—where too often the focus is on selling programs instead of actually helping realtors grow. Whether you're new to the game or a seasoned pro, this is where Realtor Coaching gets real, and Real Estate Coaching gets redefined.
Podcast Insights
Content Themes
Centers around realistic strategies in the real estate industry, addressing topics like mindset, systematic approaches, and ethical growth tactics. Notable episodes include discussions on surviving market downturns, the importance of goal setting, and building authentic client relationships, challenging conventional notions of success in real estate coaching.

This podcast cuts through the noise to help realtors build smarter, more strategic businesses—without wasting money on gimmicks.
We dive into the myths around Realtor Coaching and why so many agents think they can buy their way to success, when the real solution is about mindset, systems, and strategy.
You’ll hear honest conversations about the broken Real Estate Coaching industry—where too often the focus is on selling programs instead of actually helping realtors grow.
Whether you’re new to the game or a seasoned pro, this is where Realtor Coaching gets real, and Real Estate Coaching gets redefined.
Ever wonder why some agents crush listing appointments while others crash and burn?
In this episode, Chris Cook sits down with 38-year real estate veteran Shawn Whelan for a no-nonsense conversation about mastering the fundamentals of sales, specially the oft-misunderstood power of scripts.
They unpack why most agents fail to use scripts effectively, how internalizing your dialogues changes everything, and why chasing shiny objects won't build your business.
Listen For
3:59 What Happens When You Knock on Doors for 30 Days Straight?
6:36 Why Do Real Estate Scripts Sound So Robotic at First?
13:11 Are Your Sellers Practicing Their Objections Before You Arrive?
17:00 How Long Should a Cold Call Last to Actually Get an Appointment?
25:24 Why Is Practicing Scripts More Important Than Chasing Leads?
Connect with guest: Shawn Whelan
Connect with Chris:

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