The Decision Intelligence Lab
The Decision Intelligence Lab
Podcast Description
The Decision Intelligence Lab explores practical challenges of applying data science, analytics, and AI to drive real-world business outcomes.
Hosted by Prof. Michael Watson (Northwestern University) and Prof. Vijay Mehrotra (University of San Francisco) — both seasoned entrepreneurs, consultants, and researchers — this podcast delivers real-world insights for data professionals, business leaders, & anyone seeking to leverage data for smarter decision making. Each episode features leaders sharing how smarter decisions are reshaping business and technology. Subscribe to join the conversation.
Podcast Insights
Content Themes
The podcast explores themes like the impact of AI on engineering education, the factors that lead to data science project failures, and risk management in AI projects. Specific episodes have discussed topics such as the importance of resiliency in engineering, organizational maturity's role in data science success, and frameworks for risk mitigation like the Princeton 20.

The Decision Intelligence Lab explores practical challenges of applying data science, analytics, and AI to drive real-world business outcomes.
Hosted by Prof. Michael Watson (Northwestern University) and Prof. Vijay Mehrotra (University of San Francisco) — both seasoned entrepreneurs, consultants, and researchers — this podcast delivers real-world insights for data professionals, business leaders, & anyone seeking to leverage data for smarter decision making. Each episode features leaders sharing how smarter decisions are reshaping business and technology. Subscribe to join the conversation.
Make better business decisions with data and AI—subscribe to The Decision Intelligence Lab Newsletter at https://decisionintelligencelab.substack.com/.
In this episode, Vijay Mehrotra and Michael Watson sit down with Stephen Wunker, a strategy advisor for innovative leaders and Managing Director at New Markets Advisors, to explore transformative frameworks for navigating the AI era. Drawing from his book AI and the Octopus Organization—co-authored with Amazon futurist Jonathan Brill—Wunker shares actionable insights on how managers and executives can redesign their organizations for distributed decision-making, agile experimentation, and sustainable competitive advantage.
Chapters
0:00 – Preview & Introduction
1:05 – Meet Stephen Wunker
1:50 – AI and The Octopus Organization
8:21 – Centralize vs. Decentralize Decision Science
11:00 – The AI Magic Dust Problem
12:58 – Jobs-To-Be-Done Framework
16:30 – HelloFresh Case Study
20:40 – Skills for the Future
22:40 – When is Central Coordination Necessary
24:35 – Building an Experimental Muscle
26:55 – Governance & Metrics Alignment
30:05 – Figma Destroyed Adobe
31:35 – The VC Playbook
33:35 – What’s NOT Going to Happen
34:30 – Closing & Resources
Follow the show
Apple: https://podcasts.apple.com/in/podcast/the-decision-intelligence-lab/id1811085064
Spotify: https://open.spotify.com/show/0lFoAVKqJHTYSZNpeN61ou?si=0ae973aab0174b3b
Connect with Stephen
LinkedIn: https://www.linkedin.com/in/stephenwunker/
AI and the Octopus: https://www.newmarketsadvisors.com/books/ai-and-the-octopus-organization
Jobs to be Done: https://www.newmarketsadvisors.com/services/jobs-to-be-done-framework
Connect with hosts
Prof. Vijay Mehrotra (University of San Francisco): https://www.linkedin.com/in/vijay-mehrotra-ba9498/
Prof. Michael Watson (Northwestern University): https://www.linkedin.com/in/michael-watson-07600a1
About the podcast
The Decision Intelligence Lab podcast delivers real-world insights for data professionals, business leaders, and anyone seeking to leverage data & AI for smarter decision-making & successful business outcomes.
For business inquiries, email at [email protected]

Disclaimer
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