Dominate Ductless – Grow Your Ductless Heat Pump Profits
Dominate Ductless - Grow Your Ductless Heat Pump Profits
Podcast Description
Join Mr. Ductless himself, Mike Cappuccio, as he hosts experts from all over the US to talk about the profit opportunity that HVAC contractors have when they focus their efforts on selling ductless heat pumps.
Mike built a successful ductless heat pump installation business, N.E.T.R., Inc., in the greater Boston area and sold it in 2021 to pursue his training and consulting business. Today Mike travels the country teaching HVASC contractors how to structure and scale their ductless heat pump installation businesses.
Podcast Insights
Content Themes
The podcast dives into various topics related to the HVAC sector, particularly around ductless heat pump technology, business growth strategies for contractors, and digital marketing tactics. Episodes feature themes like the profitability of ductless systems, utilizing new technology such as the Amply app for efficient sales processes, and real-world success stories from HVAC business owners.

Join Mr. Ductless himself, Mike Cappuccio, as he hosts experts from all over the US to talk about the profit opportunity that HVAC contractors have when they focus their efforts on selling ductless heat pumps.
Mike built a successful ductless heat pump installation business, N.E.T.R., Inc., in the greater Boston area and sold it in 2021 to pursue his training and consulting business. Today Mike travels the country teaching HVASC contractors how to structure and scale their ductless heat pump installation businesses.
Benji Queen of Variable Comfort Solutions brings a refreshingly different perspective to HVAC entrepreneurship.
With an accounting degree and restaurant ownership experience, he entered the industry in 2019 with business acumen first, technical HVAC skills second.
Benji reveals how proper business planning, standardized processes, and understanding true labor costs transformed his approach after attending Dominate Ductless training twice.
He candidly discusses the technician-to-owner trap, why 70% of contractors don’t know their real costs, and his counterintuitive hiring philosophy that prioritizes attitude over technical ability.
Benji’s message to traditional contractors: stop working IN your business and start working ON it!
Click here to visit Variable Comfort Solutions’ website.
Click here to connect with Benji Queen on LinkedIn.
Mike Cappuccio is the founder of Dominate Ductless, a training and consultancy firm focused on helping HVAC distributors and manufacturers of ductless heat pumps position and train their contractors for rapid growth.
Dominate Ductless offers group workshops for contractors as well as self-paced, online courses focused on all aspects of running and growing an HVAC contracting company. Click here to review the courses.
Mike is also the founder of N.E.T.R., Inc., a Boston-area HVAC contractor specializing in the installation of ductless heat pumps where he grew the business to $15MM before selling it to Sila in 2021.

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