ASTRAD Talks
ASTRAD Talks
Podcast Description
Welcome to ASTRAD Talks, the podcast where marketing, technology, and data-driven strategies collide. Hosted by the ASTRAD team, each episode dives deep into what’s shaping the future of advertising — from account-based marketing breakthroughs and precision targeting to omnichannel engagement and AI-powered personalization.
Whether you’re a marketing leader, an agency strategist, or a growth-focused entrepreneur, Astrad Talks delivers sharp insights, actionable tactics, and real conversations with industry innovators.
No fluff. No jargon. Just the ideas and strategies that move the needle.
Tune in to stay ahead, think bigger, and drive real results.
Podcast Insights
Content Themes
The podcast focuses on contemporary marketing strategies, technology innovations, and data-driven approaches with specific themes including account-based marketing, precision targeting, and AI in advertising. Episodes like 'ABM, from Clicks to Clients' showcase how to turn anonymous web traffic into actionable leads, while others explore the integration of omnichannel engagement and personalized marketing solutions.
Welcome to ASTRAD Talks, the podcast where marketing, technology, and data-driven strategies collide. Hosted by the ASTRAD team, each episode dives deep into what’s shaping the future of advertising — from account-based marketing breakthroughs and precision targeting to omnichannel engagement and AI-powered personalization.
Whether you’re a marketing leader, an agency strategist, or a growth-focused entrepreneur, Astrad Talks delivers sharp insights, actionable tactics, and real conversations with industry innovators.
No fluff. No jargon. Just the ideas and strategies that move the needle.
Tune in to stay ahead, think bigger, and drive real results.
In this episode of Astrad Talks, we move past the buzzwords and get practical about account-based marketing (ABM). Dan sits down with Mike (Client Growth Lead) and Andy (Head of Client Strategy & Founder) from Hut 3, one of the UK’s top ABM specialist agencies, to unpack how ABM really works when you’re dealing with real targets, real data, and real sales teams.
They dive into how to:
Turn a messy target list into a structured ABM strategy across TAM, verticals, and hero accounts
Use programmatic, LinkedIn, DOOH, and events together instead of in silos
Build data stories that sales, marketing, and the C-suite can all understand
Decide when to go desktop vs mobile and where interactive formats (polls, HTML5, in-ad engagement) actually make sense in B2B
Use intent signals, log-level programmatic data, and site behaviour to move accounts from awareness → consideration → conversion
Align sales and marketing around marketing-qualified accounts instead of vanity “MQLs”
Set realistic timeframes (why 1-month “ABM” campaigns are a joke and why 3–9+ months is where the real value appears)
If you’re running ABM, thinking about it, or stuck with a one-month “ABM” test and impossible lead targets, this episode will give you a much more realistic and actionable view of what good looks like.
Disclaimer
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