PrintIsBack Podcast
PrintIsBack Podcast
Podcast Description
We, Weber and Michiels engage in thoughtful exploration of pertinent topics within the creative graphic arts and Printing industry...
Tune in, join the conversation and let’s uncover the endless possibilities and the unmatched value of #Print in all its vibrant dimensions.
Podcast Insights
Content Themes
Covers significant topics in the printing industry such as artificial intelligence in print, the transition from offset to digital printing, and the impact of industry events like HiD 2025 and the Benelux Online Print Event. Episodes feature insights from industry professionals, showcasing trends and transformations within the sector, along with engaging discussions that amplify the importance of print.
We, Weber and Michiels engage in thoughtful exploration of pertinent topics within the creative graphic arts and Printing industry…
Tune in, join the conversation and let’s uncover the endless possibilities and the unmatched value of #Print in all its vibrant dimensions.
🎥 The New Print Reality – with Gee Ranasinha on Authenticity, Print Marketing and navigating today’s Challenges.
Most print companies are losing relevance in a digitalized world – but the secret to standing out again isn’t technology, it’s Marketing & Data.
In this eye-opening conversation, Gee Ranasinha, CEO of Kexino Agency, exposes how print businesses are underutilizing their most persuasive, tactile assets and urges a fundamental shift in marketing mindset.
Time is precious – and in a crowded marketplace, failure to adapt can mean extinction. This episode is perfect for print industry leaders, marketing professionals, and anyone eager to unlock print’s true potential amid rapid technological change.
We break down:
- Why print industry marketing is often technology-driven but not customer-driven
- Practical strategies to elevate print from commodity to value-added service
- How to leverage AI intelligently without sabotaging manual workflows
- The importance of understanding your target audience’s fears, motivations, and future needs
- The role of personalized versus individual print in sustainability and differentiation
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