Episode 20b • 𝗣𝗿𝗶𝗻𝘁 𝗥𝗲𝗱𝗲𝗳𝗶𝗻𝗲𝗱 • 𝘚𝘦𝘤𝘵𝘪𝘰𝘯 𝘔𝘝𝘗 𝘗𝘳𝘪𝘯𝘵 𝘊𝘰𝘮𝘮𝘦𝘳𝘤𝘦 𝘈𝘨𝘦𝘯𝘵 — 𝘏𝘰𝘸 𝘐𝘵 𝘞𝘰𝘳𝘬𝘴 : 19 min.

Agentic print buying is around the corner. We came back from BOPE26 – the Benelux Online Print Event – inspired. 

To understand what it actually means for our industry, we built a working proof of concept.  Here's what we learned. 

• 𝘚𝘦𝘤𝘵𝘪𝘰𝘯 𝘔𝘝𝘗 𝘗𝘳𝘪𝘯𝘵 𝘊𝘰𝘮𝘮𝘦𝘳𝘤𝘦 𝘈𝘨𝘦𝘯𝘵 — 𝘏𝘰𝘸 𝘐𝘵 𝘞𝘰𝘳𝘬𝘴

*Disclamer ! – offline Demo pricing only – not indicative of actual market rates.

Key takeaways : The print industry is on the verge of a paradigm shift driven by agentic AI, which will dismantle the ”silos” separating it from the integrated digital commerce world. The traditional sales model is set to be replaced by a fully automated marketplace where AI assistants make purchasing decisions, based on TRUST, compliance, and real-time data. 

For print businesses, this is a pivotal moment that demands a strategic commitment to becoming a transparent, trusted, and digitally accessible partner.

Failing to invest in the data structure and API infrastructure to become ”queryable” risks obsolescence. 

While challenging, this evolution presents a powerful opportunity to redefine print's value, enhance efficiency, and prove its indispensable role in a digital-first world. 

The time to prepare is now, as this future is expected to materialize within the next 12 to 24 months.

💬 Working on this? Thinking about it? Not convinced yet?  

Tag someone who needs to hear this! – This conversation is just getting started.

© Weber&Michiels