In The Making with Lauren Goodman
In The Making with Lauren Goodman
Podcast Description
Behind the brands, stories and strategies in the making in the wedding and events industry.Lauren Goodman, wedding planner, founder and Creative Director at Bluebird Creative events chats with industry professionals to find out the entrepreneurial stories, hurdles and wins, as well as bringing lots of invaluable insights from her time in business and the wedding and events industry.
Podcast Insights
Content Themes
The podcast focuses on entrepreneurial stories, pricing strategies, and industry standards within the wedding and events sector, with episodes like a discussion on sustainable business practices and the personal journey of the host creating a resilient brand identity.

Behind the brands, stories and strategies in the making in the wedding and events industry.
Lauren Goodman, wedding planner, founder and Creative Director at Bluebird Creative events chats with industry professionals to find out the entrepreneurial stories, hurdles and wins, as well as bringing lots of invaluable insights from her time in business and the wedding and events industry.
What does it really take to build a standout floral design business in the luxury wedding industry?
In this episode of In The Making, I sit down with renowned floral designer Amie Bone to talk about the realities of growing a successful creative business, building a recognisable brand, and navigating the evolving world of luxury weddings and event design.
We dive into the journey from florist to creative leader, the importance of pricing with confidence, and how to create work that stands the test of time in a competitive wedding industry.
If you're a florist, wedding supplier, creative entrepreneur, or small business owner, this conversation is packed with insight into brand building, creative direction, and long-term business growth.
Amie's journey is nothing but inspiring, this woman brings passion, inspiration and humour to the podcast!

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