In The Making with Lauren Goodman
In The Making with Lauren Goodman
Podcast Description
Behind the brands, stories and strategies in the making in the wedding and events industry.Lauren Goodman, wedding planner, founder and Creative Director at Bluebird Creative events chats with industry professionals to find out the entrepreneurial stories, hurdles and wins, as well as bringing lots of invaluable insights from her time in business and the wedding and events industry.
Podcast Insights
Content Themes
The podcast focuses on entrepreneurial stories, pricing strategies, and industry standards within the wedding and events sector, with episodes like a discussion on sustainable business practices and the personal journey of the host creating a resilient brand identity.
Behind the brands, stories and strategies in the making in the wedding and events industry.
Lauren Goodman, wedding planner, founder and Creative Director at Bluebird Creative events chats with industry professionals to find out the entrepreneurial stories, hurdles and wins, as well as bringing lots of invaluable insights from her time in business and the wedding and events industry.
What does it really take to build a successful creative business?
In this solo episode of In The Making, Lauren reflects on the biggest lessons from Season 3 — pulling together insights from conversations with leading wedding industry professionals, creative entrepreneurs, and founders.
From starting a business without a perfect plan to navigating messy growth, saying yes before you feel ready, and building confidence through action, this episode is packed with honest takeaways for anyone building a business in the creative or wedding industry.
Lauren also shares her own journey — from starting without experience to building a luxury wedding planning business — and why success rarely follows a straight path.
In this episode, we cover:
How most successful businesses start from a problem or idea
Why you don’t need a perfect business plan to begin
The importance of saying yes before you feel ready
Building confidence through action and experience
Why business growth is messy, non-linear, and constantly evolving
Lessons from wedding planners, florists, and creative founders
Real insights into building and scaling a creative business
Whether you're a wedding supplier, creative entrepreneur, or service-based business owner, this episode is a powerful reminder that success is built through action, resilience, and adaptability.
🎧 In The Making — real conversations on building a creative business.
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