In The Making with Lauren Goodman
In The Making with Lauren Goodman
Podcast Description
Behind the brands, stories and strategies in the making in the wedding and events industry.Lauren Goodman, wedding planner, founder and Creative Director at Bluebird Creative events chats with industry professionals to find out the entrepreneurial stories, hurdles and wins, as well as bringing lots of invaluable insights from her time in business and the wedding and events industry.
Podcast Insights
Content Themes
The podcast focuses on entrepreneurial stories, pricing strategies, and industry standards within the wedding and events sector, with episodes like a discussion on sustainable business practices and the personal journey of the host creating a resilient brand identity.
Behind the brands, stories and strategies in the making in the wedding and events industry.
Lauren Goodman, wedding planner, founder and Creative Director at Bluebird Creative events chats with industry professionals to find out the entrepreneurial stories, hurdles and wins, as well as bringing lots of invaluable insights from her time in business and the wedding and events industry.
What is a wedding content creator — and why is this role transforming the wedding industry?
In this episode of In The Making, Lauren is joined by Melissa from MB Weddings & Events to explore the rise of wedding content creation and how social media is reshaping modern weddings.
From going viral on TikTok to building a fully booked business, Melissa shares how she transitioned from teaching into a new and rapidly growing space within the wedding industry.
This conversation also dives into the difference between content creators, videographers, and photographers — and the growing demand for real-time, authentic wedding content.
In this episode, we cover:
What a wedding content creator actually does
The rise of TikTok and social media in weddings
Building a business through viral content
The difference between content creators and videographers
Industry standards and the challenges of a low barrier to entry
Branding, positioning, and standing out in a saturated market
The future of wedding content and digital storytelling
If you're a wedding supplier, creative entrepreneur, or content creator, this episode gives insight into one of the fastest-growing roles in the industry.
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