In The Making with Lauren Goodman
In The Making with Lauren Goodman
Podcast Description
Behind the brands, stories and strategies in the making in the wedding and events industry.Lauren Goodman, wedding planner, founder and Creative Director at Bluebird Creative events chats with industry professionals to find out the entrepreneurial stories, hurdles and wins, as well as bringing lots of invaluable insights from her time in business and the wedding and events industry.
Podcast Insights
Content Themes
The podcast focuses on entrepreneurial stories, pricing strategies, and industry standards within the wedding and events sector, with episodes like a discussion on sustainable business practices and the personal journey of the host creating a resilient brand identity.

Behind the brands, stories and strategies in the making in the wedding and events industry.
Lauren Goodman, wedding planner, founder and Creative Director at Bluebird Creative events chats with industry professionals to find out the entrepreneurial stories, hurdles and wins, as well as bringing lots of invaluable insights from her time in business and the wedding and events industry.
In this episode, Lauren is joined by Robyn Isherwood, founder of Encore Lifestyle, for a conversation about what it really takes to lead, build, and keep going in the creative industry.
Robyn shares the moments that demanded resilience — the times she was knocked down, the lessons she had to learn the hard way, and how each chapter shaped her into the leader she is today.
They dive deep into:
The realities of building a business that aligns with your values
Why respect and trust are the foundation of strong teams
How to rebuild confidence when things feel heavy
And why resilience isn’t something you’re born with — it’s made
This is an honest, grounded, and empowering conversation for anyone on the journey of building something meaningful.
Find out more about Robyn and her businesses here.
Follow the podcast on Instagram @bluebirdcreative_education

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