Two Steps Forward — Sustainability Meets Business Reality
Two Steps Forward — Sustainability Meets Business Reality
Podcast Description
Being a sustainable business professional is both exhilarating and terrifying. Lots of steps forward…and back. To succeed you need deep insights, real experience, lots of inspiration, maybe a few laughs. Each episode, sustainable business veterans Solitaire Townsend and Joel Makower delve into the complexities of the moment and introduce you to provocative and inspiring people you need to know.
Podcast Insights
Content Themes
Explores the challenges and triumphs of sustainable business practices, focusing on topics such as technological innovations in sustainability and leadership challenges, with episodes spotlighting influential figures like Google CSO Kate Brandt and their unique insights into the evolving landscape of eco-conscious business.

Being a sustainable business professional is both exhilarating and terrifying. Lots of steps forward…and back. To succeed you need deep insights, real experience, lots of inspiration, maybe a few laughs. Each episode, sustainable business veterans Solitaire Townsend and Joel Makower delve into the complexities of the moment and introduce you to provocative and inspiring people you need to know.
Are sustainability professionals working at the wrong level inside a system that resists real change? Joel and Soli dig into that question this week — why external validation is the wrong thing to chase, what a ”hero's journey” framework does and doesn't explain about doing this work, and why renewable energy's transformation over one lifetime is the best evidence that incremental effort compounds. Plus, a quick update on the ”spheres of influence” framework, now headed toward a forthcoming ISO net-zero standard.

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