Two Steps Forward — Sustainability Meets Business Reality
Two Steps Forward — Sustainability Meets Business Reality
Podcast Description
Being a sustainable business professional is both exhilarating and terrifying. Lots of steps forward…and back. To succeed you need deep insights, real experience, lots of inspiration, maybe a few laughs. Each episode, sustainable business veterans Solitaire Townsend and Joel Makower delve into the complexities of the moment and introduce you to provocative and inspiring people you need to know.
Podcast Insights
Content Themes
Explores the challenges and triumphs of sustainable business practices, focusing on topics such as technological innovations in sustainability and leadership challenges, with episodes spotlighting influential figures like Google CSO Kate Brandt and their unique insights into the evolving landscape of eco-conscious business.

Being a sustainable business professional is both exhilarating and terrifying. Lots of steps forward…and back. To succeed you need deep insights, real experience, lots of inspiration, maybe a few laughs. Each episode, sustainable business veterans Solitaire Townsend and Joel Makower delve into the complexities of the moment and introduce you to provocative and inspiring people you need to know.
We spoke with Linda Freiner, Group Chief Sustainability Officer at Zurich Insurance Group, on the role of insurance in a world of increasing risk. What became clear is that insurance isn’t peripheral to sustainability. It is, in many ways, the operating system beneath it.
Insurance, after all, is about pricing the future. And right now, the future is anything but predictable.
Freiner frames insurance not as a brake on risk-taking, but as an enabler. Without it, businesses don’t launch, infrastructure doesn’t get built, and innovation doesn’t scale. Insurance is the social safety net that allows the economy to function — and, increasingly, to transform.
But here’s the catch: The model is under strain.

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