Two Steps Forward — Sustainability Meets Business Reality
Two Steps Forward — Sustainability Meets Business Reality
Podcast Description
Being a sustainable business professional is both exhilarating and terrifying. Lots of steps forward…and back. To succeed you need deep insights, real experience, lots of inspiration, maybe a few laughs. Each episode, sustainable business veterans Solitaire Townsend and Joel Makower delve into the complexities of the moment and introduce you to provocative and inspiring people you need to know.
Podcast Insights
Content Themes
Explores the challenges and triumphs of sustainable business practices, focusing on topics such as technological innovations in sustainability and leadership challenges, with episodes spotlighting influential figures like Google CSO Kate Brandt and their unique insights into the evolving landscape of eco-conscious business.
Being a sustainable business professional is both exhilarating and terrifying. Lots of steps forward…and back. To succeed you need deep insights, real experience, lots of inspiration, maybe a few laughs. Each episode, sustainable business veterans Solitaire Townsend and Joel Makower delve into the complexities of the moment and introduce you to provocative and inspiring people you need to know.
In the first episode of our Two Steps Forward podcast for 2026, we reflect on the evolution of sustainability journalism. The occasion: Marking 25 years of covering sustainable business on Trellis.net (née GreenBiz.com).
As sustainability has evolved, so too has the field of journalism. In the early days, sustainability was largely about environmental engineering — reducing waste or saving energy. Today, the issues are broader and more complex: climate justice, social equity, biodiversity and other topics.
The challenge for journalists is translating these complex topics into something understandable and meaningful for the public. The growing use of insider speak — terms like “double materality” — has only added to the confusion.
One big question for 2026: Can sustainability drive affordability?
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