Meme Team
Meme Team
Podcast Description
We discuss the marketing behind viral moments. Hosted by Sonia Baschez and Amanda Natividad.
Podcast Insights
Content Themes
The podcast focuses on various marketing themes, including millennial nostalgia, the effects of viral user-generated content, and challenges posed by bot farms on social media. Specific episodes discuss topics like Rory McIlroy's emotional win at the Masters, the implications of Katy Perry's marketing endeavor in space, and the obsession with protein products in America, blending analysis with cultural commentary.
Meme Team dissects the marketing strategies creating breakout cultural moments.
Host Sonia Baschez breaks down real campaigns, cultural moments, and marketing trends with other marketers. If you care about positioning, storytelling, or why the algorithm is acting weird again, this one’s for you.
Disney just announced John Watts for Star Wars Episode 10 and simultaneously undermined him by pairing him with Simon Kinberg — the writer behind X-Men: Dark Phoenix, Fantastic Four, and a failed Twilight Zone reboot. Taylor Swift’s bonus “encore” to Life of a Showgirl got dismissed by critics and hit number one anyway. Letterboxd is up for sale at $300M with A24, NYT, Netflix, Sony, and Paramount all circling. And on the same day Meta unveiled its Muse Charm AI wearable, news broke that Muse AI had been caught reading Apple messages after being explicitly told to stop.
Timestamps 0:00 — Star Wars Episode 10: John Watts, Simon Kinberg, and why Disney keeps getting in its own way 21:00 — Taylor Swift’s “The Encore”: what happens when critics stop mattering to commercial success 33:00 — Letterboxd for $300M: who should buy it, who would ruin it, and the Goodreads warning 51:00 — Meta Muse Charm: Tamagotchi-style AI wearable and the iMessage scandal that hit on launch day
About Kushaan Kushaan Shah leads marketing at Superhuman and writes about consumer behavior and growth. Find his newsletter at substack.com/@kushaan
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