Meme Team
Meme Team
Podcast Description
We discuss the marketing behind viral moments. Hosted by Sonia Baschez and Amanda Natividad.
Podcast Insights
Content Themes
The podcast focuses on various marketing themes, including millennial nostalgia, the effects of viral user-generated content, and challenges posed by bot farms on social media. Specific episodes discuss topics like Rory McIlroy's emotional win at the Masters, the implications of Katy Perry's marketing endeavor in space, and the obsession with protein products in America, blending analysis with cultural commentary.
Meme Team dissects the marketing strategies creating breakout cultural moments.
Host Sonia Baschez breaks down real campaigns, cultural moments, and marketing trends with other marketers. If you care about positioning, storytelling, or why the algorithm is acting weird again, this one’s for you.
Zuckerberg published a 6,500-word manifesto calling for open, democratized AI the same week Meta was defending itself in six active monopoly lawsuits. Bumble scrapped the women-message-first rule, which was literally the brand. Obama launched a book podcast on an audio platform and somehow it’s one of the smarter marketing moves of the year.
Jonathan K. Lowe joined me to talk through all of it, plus the FAA quietly solving a hiring crisis by recruiting video gamers.
Timestamps
0:00 Zuckerberg’s AI manifesto vs. Meta’s monopoly problem
23:48 Bumble drops women-message-first (and what the Southwest comparison reveals about brand strategy)
42:00 Obama’s Audible book podcast and why celebrity co-signs beat institutions now
54:00 The FAA is hiring gamers as air traffic controllers
1:03:00 Key takeaways
About Jonathan K. Lowe Jonathan is the founder and CEO of Salt Foundry, a fractional CMO collective, and author of “Keeping People Interested: How Leaders Use Marketing to Capture and Sustain Attention.”
Disclaimer
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