Meme Team
Meme Team
Podcast Description
We discuss the marketing behind viral moments. Hosted by Sonia Baschez and Amanda Natividad.
Podcast Insights
Content Themes
The podcast focuses on various marketing themes, including millennial nostalgia, the effects of viral user-generated content, and challenges posed by bot farms on social media. Specific episodes discuss topics like Rory McIlroy's emotional win at the Masters, the implications of Katy Perry's marketing endeavor in space, and the obsession with protein products in America, blending analysis with cultural commentary.
Meme Team is a marketing podcast about business, culture, and brand strategy. Marketing isn’t just logic — it’s culture. And this show decodes both. Hosts Sonia Baschez and Amanda Natividad break down real campaigns, cultural moments, and marketing trends with sharp takes and zero fluff. If you care about positioning, storytelling, or why the algorithm is acting weird again, this one’s for you. New episodes every week.
In this episode of the Meme Team Podcast, Amanda and Sonia discuss:
– the evolving landscape of TV advertising
– the recent class action lawsuit against Alo Yoga for misleading influencer promotions
– the strategic shifts in Apple's marketing approach, particularly in film
– insights from Sprout Social's annual report on social media trends
Chapters
00:00 Introduction and Podcast Overview
01:21 Deloitte's Unique Employee Benefits
05:55 Taylor Swift's Community Engagement
06:03 Amazon and Roku's CTV Partnership
18:08 The Future of Targeted Advertising
19:55 The Quest for the Perfect Romper
23:05 The Power of AI in Fashion Discovery
24:47 The Evolution of TV Advertising
25:46 Alo Yoga's Legal Troubles
29:50 The FTC and Influencer Marketing
36:14 The Ethics of Influencer Advertising
40:36 Influencer Marketing and Consumer Perception
43:06 Apple's Marketing Strategy in Film
57:08 Insights from Sprout Social's Annual Report
Follow us on LinkedIn, Twitter/X, and Instagram:
Sonia Baschez – @soniabaschez
Amanda Natividad – @amandanat
More about Sonia's consulting firm: bendgrowth.co
More about Amanda and her newsletter: amandanat.com
More about Meme Team: memeteampodcast.com
Disclaimer
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