Meme Team
Meme Team
Podcast Description
We discuss the marketing behind viral moments. Hosted by Sonia Baschez and Amanda Natividad.
Podcast Insights
Content Themes
The podcast focuses on various marketing themes, including millennial nostalgia, the effects of viral user-generated content, and challenges posed by bot farms on social media. Specific episodes discuss topics like Rory McIlroy's emotional win at the Masters, the implications of Katy Perry's marketing endeavor in space, and the obsession with protein products in America, blending analysis with cultural commentary.
Meme Team dissects the marketing strategies creating breakout cultural moments.
Host Sonia Baschez breaks down real campaigns, cultural moments, and marketing trends with other marketers. If you care about positioning, storytelling, or why the algorithm is acting weird again, this one’s for you.
The McDonald’s CEO posted a video eating the Big Arch burger and couldn’t bring himself to swallow it. Sam Altman publicly backed Anthropic’s stance against the Department of War, then swooped in to take the same contract hours later. And Friend AI released an ad so bleak it made loneliness look like a feature. This week was rough for brands.
Sonia Baschez and guest Nic Allum (founder/CEO of Cultureland, an LA-based cultural strategy consultancy) break down five marketing moments that went sideways, what went wrong in each case, and the lessons brands should actually take from them.
Timestamps:
0:00 Intro + Friend AI necklace ad controversy
5:30 OpenAI vs Anthropic: the Department of War contract and 1.5M user exodus
18:00 AMC Theatres premium seating backlash and the future of cinemas
32:00 McDonald’s CEO Big Arch burger video fail (vs. Burger King’s response)
42:00 H&M “New York” campaign: multi-generational casting and what’s missing
49:30 Key takeaways and lessons for marketers
About the guest: Nic Allum is the founder and CEO of Cultureland, a cultural strategy consultancy based in Los Angeles that helps brands understand and connect with cultural moments.
Subscribe to The Meme Team Podcast for weekly breakdowns of the marketing strategies creating breakout cultural moments.
Connect with Nic Allum: LinkedIn: linkedin.com/in/nicallum | Substack: cultureland.substack.com Connect with Sonia Baschez: @SoniaBaschez everywhere | @MemeTeamPod on YouTube | @MemeTeamPodcast on Spotify and TikTok
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