D3 Talks
D3 Talks
Podcast Description
D3 Talks is the podcast that cuts through the noise in digital media and marketing. Hosted by Alex Radford, Co-founder of independent media agency D3, each episode explores the platforms, strategies, and data shaping the future of how brands connect with people.From deep dives into Amazon Ads and Google’s ecosystem to conversations about measurement, media innovation, and emerging consumer behaviours, D3 Talks brings sharp insight, practical thinking, and expert guests to the table. No fluff, no jargon—just real conversations about what’s working, what’s changing, and what’s next.Whether you’re in media, marketing, eCommerce, or digital strategy, this series is designed to inform, challenge, and inspire.Recorded in Auckland, New Zealand. Listened to by professionals everywhere.
Podcast Insights
Content Themes
The podcast focuses on topics such as digital marketing strategies, media innovation, and consumer behaviors. Episodes include deep dives into specific subjects like Amazon Ads, Google's ecosystem, and the evolving media landscape, providing listeners with practical examples, metrics analysis, and actionable advice.
D3 Talks is the podcast that cuts through the noise in digital media and marketing. Hosted by Alex Radford, Co-founder of independent media agency D3, each episode explores the platforms, strategies, and data shaping the future of how brands connect with people.
From deep dives into Amazon Ads and Google’s ecosystem to conversations about measurement, media innovation, and emerging consumer behaviours, D3 Talks brings sharp insight, practical thinking, and expert guests to the table. No fluff, no jargon—just real conversations about what’s working, what’s changing, and what’s next.
Whether you’re in media, marketing, eCommerce, or digital strategy, this series is designed to inform, challenge, and inspire.
Recorded in Auckland, New Zealand.
Listened to by professionals everywhere.
Welcome to D3 Talks, the podcast where we unpack the fast-moving world of digital media and marketing. I’m Alex Radford, your host and co-founder of D3. This week, we’re diving deep into the complex and powerful world of Amazon Ads.
My guest is Kacie, a seasoned performance marketing strategist and former Amazonian. Together, we explore how Amazon evolved from a basic marketplace into the third-largest advertising platform in the world, generating $49 billion in ad revenue in 2023.
We discuss the fundamentals of the Amazon Ads ecosystem—from Sponsored Products to DSP, Attribution, and Amazon Marketing Cloud. We examine which metrics really matter, how brands can connect Amazon data to their broader media mix, and what it takes to build a strategy that delivers measurable growth.
Throughout the episode, we cover real-world examples, from NETGEAR to SmartyPants Vitamins, and share practical advice for agencies and marketers looking to sharpen their Amazon advertising performance.
Whether you're a strategist, a planner, or someone who simply wants to understand the machinery behind one of the world’s most powerful platforms, this episode offers insight, clarity, and actionable thinking.
Next week, we’re shifting our focus to Google Ads—taking a look at search, shopping, and performance max campaigns. What’s working, what’s broken, and what the future could look like. Make sure to tune in.
Subscribe to D3 Talks, share the episode with your team, and leave us a review if you enjoyed the show.
D3 Talks is produced by D3 – the best independent media agency in New Zealand.
We specialise in media strategy, digital performance, data and analytics, and SEO.
For more insights, visit www.d3.co.nz or connect with us on LinkedIn.
This episode was hosted by Alex Radford.
To get in touch or learn more about working with D3, email [email protected].
© D3. All rights reserved.
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