Floris has driven over 37 million dollars in Google Ads revenue, and his story proves what happens when you commit, stay curious, and build real skills over time.
In this episode, we go deep on how he built a global agency from scratch, scaled to 80 clients worldwide, and mastered one of the most profitable skill sets online. We break down how Google Ads actually work, why communication and clarity matter more than hype, and the key mindset shifts that turned him from a dropout to a 7-figure entrepreneur.
You’ll learn:
How to start a digital marketing agency from zero
What Google Ads really are and how to use them
How to hire and build a global team
The 90-day roadmap system Floris uses with all clients
Why clarity is the secret to retention and long-term success
How AI will reshape marketing in the next few years
If you’ve ever wanted to escape the 9-5, learn marketing that works, and create freedom through focus, this episode is for you.
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Time Stamps:

00:00 Intro and how Floris generated over 37M through Google Ads
04:23 From saying yes to everything to building a real agency
08:05 How Floris qualifies clients using data and proof
11:19 What Google Ads actually are and how they work
15:22 What’s next: info products, education, and filtering clients
19:09 Why community is the future of agencies
23:56 Building an ecosystem instead of doing everything yourself
27:17 Freedom, location independence, and long-term thinking
30:11 Client success, retention, and communication frameworks
33:06 The 90 day roadmap and clarity with clients
36:52 Business fundamentals before scaling with ads
40:11 Google Ads vs social media ads and buyer intent
44:43 AI, search, and the future of Google Ads
49:29 Personal branding, trust, and standing out in a noisy world
54:05 Final reflections and closing thoughts